Gorilla Tag, a VR game where you play as a half-torso gorilla, has exceeded $100 million in total revenue, making it one of the most successful VR games of all time.
In June 2024, it was reported that the total revenue of the VR game '
Another Axiom | Gorilla Tag Stats | Developer Diaries
https://www.anotheraxiom.com/news-posts/gorilla-tag-community-continues-to-grow
'Gorilla Tag' Has Topped $100M in Revenue, Making it One of VR's Most Successful Games
https://www.roadtovr.com/gorilla-tag-revenue-vr-success-another-axiom/
Gorilla Tag crosses 10M VR players and $100M in revenue | VentureBeat
https://venturebeat.com/games/gorilla-tag-crosses-10m-vr-players-and-100m-in-revenue/
Gorilla Tag is a VR tag game released by Another Axiom in 2021. Players become 'Monke,' a gorilla with only the upper body, and can run around a space filled with objects like an athletics course using only arm movements, enjoying a game of tag with other players.
You can see what kind of game Gorilla Tag is actually like by looking at the demo movie below.
Gorilla Tag Store Launch | Meta Quest - YouTube
The appearance of the 'Monke' operated by the player looks like this.
You can move around a space filled with ropes and wooden objects in a parkour-like manner using only your arm movements.
Real-world users move their arms vigorously, so it looks like it would be quite a workout.
Not only can you play tag, but you can also enjoy it as a social tool. Players can purchase various skins through in-game purchases and customize Monke's appearance.
In June 2024, Another Axiom's executive team attended the Augmented World Expo, an augmented reality conference held in California, and reported that Gorilla Tag's total revenue had exceeded $100 million. Gorilla Tag is free to play on the Meta Quest platform, and a paid version has also been released on Steam, but revenue is mainly generated from in-game purchases to change Monke's skin, etc.
It was also announced that the number of daily active users is over 1 million, the number of monthly active users is over 3 million, and the number of lifetime players is over 10 million. Furthermore, the average play session by a player is close to 60 minutes, which is quite long considering that Gorilla Tag is a physical game that requires vigorously moving your arms. Gorilla Tag is not only a game of tag that continues all the time, but also allows players who are good friends to chat and have fun, so it may be easy to play for a long time.
According to Another Axiom, Gorilla Tag has received over 111,000 reviews on the Meta Quest Store and has over 350,000 users in its Discord community . In addition, many videos and captures with the hashtag '#gorillatag' have been posted on TikTok, and the total number of views has exceeded 10 billion.
'Gorilla Tag has become a third place for people to hang out, and that's how it's reached our audience,' said David Yi, chief operating officer at Another Axiom. 'We have an audience that comes every day, on average, to play games for more than an hour every day. There's an audience here. We think people need to rethink VR. This is a blue ocean.'
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