The AR/VR market will grow significantly in the fourth quarter of 2023, backed by the hit of Meta Quest 3

Market research firm IDC reports that the global market for augmented reality (AR) and virtual reality (VR) headsets grew by 130.4% year-on-year in the fourth quarter of 2023 (October-December). Masu.

Worldwide Quarterly Augmented and Virtual Reality Headset Tracker
https://www.idc.com/getdoc.jsp?containerId=IDC_P35095

Jitesh Ubrani, research manager for mobility and consumer device trackers at IDC, said: 'Continued hardware subsidies and the release of Meta Quest 3 will help Meta's market share continue to grow even after losing market share to Sony and Pico. It's steadily increasing. There's definitely pressure from new devices coming out from Apple and other vendors, but a low-cost, high-volume strategy is a big feature of Meta, and by 2024, Meta will most likely be AR/ 'We will continue to drive the VR market.'

The following is a graph showing the trends in AR/VR device market share over the five quarters from the fourth quarter of 2022 to the fourth quarter of 2023. Meta (dark blue) is steadily increasing its share, exceeding 60% in the fourth quarter of 2023. Additionally, in the first quarter of 2023 (January to March), Sony, which released PlayStation VR2 , took second place in market share.

According to IDC, shipments of AR/VR headsets in 2023 will decrease by 23.5% from 2022. This is due in part to the increase in demand from people staying at home due to the novel coronavirus outbreak in 2022, and can be said to be the result of a slump in demand, but IDC notes that ``Most companies were relying on products that were released more than a year ago.'' '' is also cited as a reason for the decrease in shipments.

Meta released Quest 3 in October 2023. The Quest 3, which was the first new product in three years since the previous generation Quest 2 , had greatly improved performance in terms of chipset, camera, display, etc., and was well received by the market, becoming such a hit that it significantly increased Meta's market share. It is thought that

In fact, Meta announced in its financial results for the fourth quarter of 2023 that its AR/VR research division, Reality Labs, exceeded the highest revenue of $1 billion (approximately 150 billion yen).

Meta's VR division, Reality Labs, achieves record revenue of over $1 billion, due to the impact of Meta Quest 3 hit - GIGAZINE

'The AR/VR market in 2023 has seen a significant decline from 2022,' said Ramon Lamas, research director for IDC's AR and VR program. VR was not immune to that decline, but it allowed companies to further hone their experience in mixed reality (MR), artificial intelligence, and display technologies to better prepare for 2024.” commented.