``Video of being notified of termination by Cloudflare'' became a hot topic as being the worst termination notice.



A video of

Cloudflare , a leading CDN service, firing an employee named 'Brittany Peach' has become a hot topic on social media, and foreign media Inc.com said, 'It's the worst... This is a notice of dismissal.'

The Viral Cloudflare Termination Video Is a Master Class in How Not to Terminate Someone | Inc.com
https://www.inc.com/suzanne-lucas/viral-cloudflare-termination-video-masterclass-how-not-terminate.html



The video in question is a recorded conversation between Brittany Peach, a Cloudflare employee, when she was notified of her termination by Rosie, the company's human resources representative, and an unnamed director. The video suggests that Peach was not the only person fired from Cloudflare, but multiple people.




When Inc.com, a foreign media outlet, contacted Cloudflare, a company spokesperson said, ``Cloudflare does not implement layoffs or reductions in personnel. It will be based on the employee's performance evaluation to achieve the goals.We will regularly evaluate the performance of our team members and terminate those who are not suitable for the team.Employee after review process and quarterly performance appraisal. 'There is nothing special about this evaluation.' In other words, the company stated that Mr. Peach's dismissal was not due to layoffs due to the recession, but was due to his lack of performance.

Inc.com points out some suspicious points conveyed in this video and in a statement from a Cloudflare spokesperson.

◆Strangers should not give notice of dismissal.
Typically, the employee's immediate supervisor is the one who gives notice of termination. However, Mr. Peach says that the human resources officer and director who notified him of his dismissal were ``people I didn't know at all.'' If this is a large-scale reduction in personnel, and Mr. Peach's direct boss has also been fired, it is possible that he will be notified of his dismissal by a stranger. However, Cloudflare explains that the layoffs are not due to layoffs or reductions in personnel. Furthermore, Cloudflare says that ``being notified of dismissal by an unknown employee despite having a direct supervisor'' is ``standard practice.''

Inc.com wrote, 'The interaction between the director and Mr. Rosie in the video makes it clear that they don't know Mr. Peach. They don't know what Mr. Peach did wrong.' , points out that a stranger (who cannot properly explain the reason for dismissal) should not give notice of dismissal.



◆Was he really fired for lack of performance?
In the video, the director explains to Mr. Peach the reason for his dismissal: ``The 2023 performance evaluation has been completed, and the reason for the dismissal is that Cloudflare's expectations were not met.'' However, this seems to be the first time that Mr. Peach was told by his boss that there was a problem with his performance. Peach said he had 'never before' received negative feedback from his manager, and neither the director nor Rosie provided him with any specific explanation for his 'poor performance.'

Inc.com said, ``If Ms. Peach's dismissal was due to poor performance, this would not be the first time she has been cited for poor performance.She was a new employee and received positive feedback. 'Peach's superiors should not be fired without warning because of lack of performance. Mr. Peach's superiors should try to resolve the issue before dismissing him.'

In addition, in the video, Mr. Peach asks the director, ``Why is the boss not here?'' and ``Why has there been no discussion regarding the lack of performance so far?'' However, he did not receive a clear answer. Is not ...



◆The party notifying the dismissal does not have an answer.
Inc.com points out that although it is not necessary for a company to explain in detail the reason for dismissal to an employee, if the reason for dismissal is lack of performance, it makes sense to have a clear answer prepared. There is no problem as long as you have a document to prove that ``you were required to do ○○, but you did not do ○○.''

◆Is this the right way to reduce personnel?
When Mr. Peach claimed that his boss had never pointed out his lack of performance, Rosie replied, ``I cannot tell you what your boss said about your work.''

Inc.com said, ``I don't think this is a dismissal due to lack of performance.This is probably part of Cloudflare's regular process of firing employees with poor performance.'' 'Even if your own performance is good, if someone else is better, you may be fired.'

Inc.com questions whether methods such as ``firing the bottom 5% of employees every year'' are an effective management method.



◆Correct method of dismissal when performance problems occur
Inc.com states that when dismissing an employee due to lack of performance, it is important to take the following five steps.

1: Record performance degradation
2: Have multiple conversations with employees about performance
3: Your boss tells you directly about your lack of performance.
4: Inform the employee about the lack of performance in writing
5: Don't allow employees to solicit or argue about their work

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