Virtual burger shop 'MrBeast Burgers' specializing in delivery launched by YouTuber prosecutes ghost kitchen establishment company because it is too bad


by

Anthony Quintano

American YouTuber MrBeast , who runs the virtual restaurant ' MrBeast Burgers ', has sued Virtual Dining Concepts, which he partnered with during the development, for hurting the brand by providing customers with meals of too low quality.

MrBeast is suing his ghost kitchen partner over 'inedible' MrBeast Burgers - The Verge
https://www.theverge.com/2023/7/31/23814558/mrbeast-sues-ghost-kitchen-partner-burger-virtual-dining-concepts

MrBeast Sues His Food Delivery Partner Over 'Inedible' Burgers - Bloomberg
https://www.bloomberg.com/news/articles/2023-07-31/mrbeast-sues-his-food-delivery-partner-over-inedible-burgers

MrBeast Burgers is a virtual restaurant launched by MrBeast YouTuber and philanthropist James Donaldson in partnership with Virtual Dining Concepts, a business that supports the establishment of restaurants specializing in delivery. The menu has a variety of hamburgers, French fries, desserts, and canned drinks, but MrBeast Burgers does not have a physical store, so the food is made at an existing contract store and delivered to customers through a food delivery service. increase.

When the first store, the only physical store, opened in New Jersey in 2020, more than 10,000 people packed in, sold 1 million hamburgers in the first three months of service, and opened 1,700 restaurants by 2022. MrBeast Burgers has steadily increased its numbers, such as signing a contract with. In addition, the service area extends beyond the United States to Australia, Canada, Ireland, Mexico, the Philippines, Sweden, the United Arab Emirates, and the United Kingdom.



However, after a while after the service started, negative complaints came one after another from the users, saying that the food was ``disgusting'', ``unpleasant taste'', and ``I couldn't eat it at all''. For example, one person said, 'It's a daily occurrence that MrBeast Burgers burgers have raw meat in them, and it's such a big problem. Here's a picture of the burger I was trying to eat an hour ago. It's been a waste of money, and it's very expensive. I'm sorry,' he posted on SNS.



From this issue, Mr. Donaldson filed a lawsuit seeking the termination of the business relationship with Virtual Dining Concepts, saying that he emphasized service expansion rather than quality control and served bad food that degraded the reputation of the brand.

In the complaint, Mr. Donaldson said, 'MrBeast Burger offers poor quality products that mislead the MrBeast brand, and the products are delivered late or in non-branded packaging. , Sometimes the ordered items were not included, and in some cases, they could not even be eaten.' Donaldson and his team often expressed concerns about the quality of the food, but Virtual Dining Concepts didn't listen.

Donaldson also said that Virtual Dining Concepts posted his image on social media without permission, trademarked it without permission, and said his company did not receive any money from Virtual Dining Concepts.


by Fidias

On the other hand, Virtual Dining Concepts said, 'Mr. Donaldson's complaint is full of false statements and inaccurate information,' and Mr. Donaldson tried to negotiate a new deal for financial gain. argued. Amy Sadowski, executive vice president of public relations, said, 'When we rejected Mr. Donaldson's bullying tactics, which demanded a number of concessions, he demeaned the MrBeast Burger brand and contracted us for no good reason. We have filed this unfavorable and fruitless lawsuit to terminate our obligations,' he claimed in a press release sent to tech news site The Verge.

Ghost kitchens like MrBeast Burger have exploded in popularity as a way for the restaurant industry to utilize their stores and kitchens during the COVID-19 pandemic, but problems have surfaced since then. Now For example, Uber Eats has removed many ghost kitchens from its service in 2023, and has tightened its rules to reduce the registration of non-existent stores.

Uber Eats tightens regulations on ghost restaurants that sell the same product with multiple brands - GIGAZINE

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