YouTube's advertising revenue in the second quarter of 2023 is about 1.8 trillion yen, up about 4.2% year-on-year, and the breakthrough of YouTube shorts is a big factor
Alphabet, the parent company of Google and YouTube, has announced its financial results for the second quarter of 2023 (April-June). YouTube's ad revenue increased slightly year-over-year in Q2 2023, recovering from three quarters of declining revenue. Google's advertising revenue also increased year-over-year.
GOOG Exhibit 99.1 Q2 2023 - 2023q2-alphabet-earnings-release.pdf
YouTube Q2 Ad Sales Up 4.4%, Alphabet Handily Tops Earnings Estimates - Variety
https://variety.com/2023/digital/news/youtube-alphabet-q2-2023-earnings-ad-sales-1235679737/
Alphabet's revenue in the second quarter of 2023 was $74.604 billion (about 10.5 trillion yen), an increase of 7% year-on-year. Operating profit was $ 21.838 billion (about 3.8 trillion yen) and net profit was $ 18.368 billion (about 2.6 trillion yen).
Below is a table summarizing the earnings for each business. Revenue from 'YouTube ads' in the second quarter of 2023 was $7.665 billion (approximately 1.8 trillion yen), an increase of approximately 4.4% year-on-year. In addition, 'Google advertising (Google advertising)' including revenue from Google searches was 58.143 billion dollars (about 8.2 trillion yen), an increase of about 3.2% compared to the same period last year. In addition, Google Cloud's revenue in the second quarter of 2023 was $ 8,031 million (about 1,130 billion yen), showing a significant growth of about 28% year-on-year.
YouTube is actively promoting short-form YouTube shorts like TikTok, and YouTube shorts alone have more than 50 billion views per day. Alphabet and Google CEO Sundar Pichai announced at the earnings call that the number of monthly logged-in users of YouTube Shorts has exceeded 2 billion.
In addition, YouTube TV, a paid TV distribution platform provided in the United States, has signed a multi-year exclusive contract to distribute American football NFL Sunday tickets from 2023, and YouTube is also developing new YouTube TV subscribers. I am aiming.
Due to the pandemic of the new coronavirus, YouTube ads and Google ads saw a significant increase in revenue in 2021, but revenue decreased in 2022 due to the recoil. YouTube advertising revenue has been declining for three consecutive quarters since the third quarter of 2022, but has finally recovered this quarter. According to the news site Variety, economic analysts expected YouTube's revenue in the second quarter of 2023 to be $ 7.43 billion (about 105 billion yen), surpassing market expectations. Yes.
In addition, Alphabet will have 181,798 employees in the second quarter of 2023. In the second quarter of 2022, there were 174,014 people, an increase of about 7,000 compared to the same period of the previous year, but there were 190,234 people in the fourth quarter of 2022 and 190,711 people in the first quarter of 2023. The decrease in the number of employees is due to the 12,000 staff reduction that took place in January 2023.
Alphabet and Google Chief Financial Officer Ruth Porat to Become Alphabet and Google's President and Chief Investment Officer Effective September 1, 2023 in Q2 2023 Earnings It was also announced that “Looking at our Q2 2023 results, we see that Google Search is recovering, with revenue growth accelerating across both Google Search and YouTube, and momentum in Google Cloud,” Porat said. 'While we continue to invest for growth, we are prioritizing our overall cost review and our ability to deliver sustainable value over the long term.'
“There is exciting momentum across our products and the company that drove our strong performance in Q2 2023,” Pichai said. Excellence drives the evolution of Google Search and improves all of our services.'
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