Pointed out that `` Twitter's revenue distribution to users '' is opaque and unequal



Twitter is starting to share advertising revenue with Twitter Blue users. The Washington Post points out that despite the far-right account receiving this revenue share, other accounts that should have met the conditions have not been able to receive the revenue.

Twitter begins paying Andrew Tate, DC Draino for their contributions - The Washington Post
https://www.washingtonpost.com/technology/2023/07/13/twitter-creators-payments-right-wing/



Twitter Starts Paying People to Tweet, Far-Right Accounts Among First Payouts | PCMag
https://www.pcmag.com/news/twitter-starts-paying-people-to-tweet-far-right-accounts-among-first-payouts

Right-Wingers Make Bank Off Musk's Twitter Affiliate Money
https://gizmodo.com/right-wing-users-cash-in-on-twitter-affiliate-cash-1850640588

Twitter's New $5M Revenue Sharing Program Gives Payouts To Far-Right Influencers – Deadline
https://deadline.com/2023/07/twitter-revenue-sharing-program-pays-far-right-influencers-elon-musk-1235438248/

From July 14, 2023, Twitter began distributing to users a portion of the advertising revenue earned from ads delivered in the reply column of tweets. Only users who have joined Twitter Blue and have more than 5 million tweet impressions per month in the past three months will receive a share of advertising revenue. Some users who have received revenue sharing have received millions of yen.

Twitter starts distributing advertising revenue to Twitter Blue users, some people receive millions of yen - GIGAZINE



Among the accounts receiving the revenue share are those of far-right influencers such as Ian Miles Cheong , Benny Johnson , and Ashley St. Clair , The Washington Post notes. increase.

In fact, when I checked these accounts, they tweeted that they received the following amounts:

Mr. Cheong is $ 16,259 (about 2.3 million yen)




Mr. Johnson is $ 9546 (about 1.3 million yen)




Mr. Clair is $ 7153 (about 1 million yen)




Also, far-right influencer Andrew Tate, who was arrested for rape and human trafficking charges and later released, reportedly received a payment of $20,379 (about 2.8 million yen) from Twitter. .




Other far-right influencers, including DC Draino , Ed Krassenstein , Brian Krassenstein and End Wokeness , also reported receiving revenue shares from Twitter. However, The Washington Post points out that not all prominent far-right influencers have received revenue sharing, and for example, Libs of TikTok has not disclosed whether they have received revenue sharing.

In response, Chris Ruby, a conservative influencer and president of Ruby Media Group, said, 'Some conservative content creators are dissatisfied with this situation (dividing revenue to the far right). I think there are people,' he told The Washington Post.

In addition, Mr. BORED, who has more than 1.7 million followers, tweeted, ``Since my account was created, it has generated 600 billion impressions on Twitter, but I have not received advertising revenue.'' and reported that they did not receive a revenue share despite meeting the conditions.




Matt Navarra, who runs the tech newsletter Geekout , also said, ``I've been using Twitter for over 15 years, and I'm very disappointed that it wasn't eligible for revenue sharing.'' I confided that I was not targeted.

Regarding the distribution of advertising revenue, Twitter explains in a blog that ``the revenue distributed to creators is determined based on replies and monthly impressions,'' but Mr. Mask said, ``It's not exactly the number of impressions, What matters is the number of ads shown to other verified accounts.Only verified accounts are counted.Otherwise it would be easy to operate the system with bots, ”he tweeted. It is unclear which information is correct.




In addition, Jules Terpak, a content creator who is also researching digital culture, is fascinated by the fact that income can be obtained from tweets, but how does Mr. Mask deal with problems such as content theft and bots? I was skeptical about how to deal with it. He also points out that Twitter is struggling to maintain advertising revenue, ``I wonder how Twitter will maintain revenue sharing for users.''

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