Pointed out that 'iPhone is 99% customer satisfaction' claimed by Apple is impossible
Apple has long described the iPhone as '99% customer satisfaction' in its financial results announcement, but the new product review site PerfectRec has questioned that 'such a number cannot be found in a normal survey.'
Is Apple Making Implausible iPhone Satisfaction Claims?
When Apple announced its
PerfectRec questioned this '99%' figure.
For example, in a survey conducted by the research company statista , ``What is your favorite national/religious holiday? Monday) and Veterans Day (November 11) were 77% each. None of the answers hit the 90% mark.
The movie database site IMDb highly rated the movie rankings, ' The Shawshank Redemption ' with 9.3 points, ' The Godfather ' with 9.2 points, and the third place is ' The Dark Knight ', ' The Godfather Part II ', and ' Twelve Angry '. Man ' ' Schindler's List ' ' Lord of the Rings King's Return ' are lined up with 9.0 points. When a large number of evaluations are aggregated, it can be seen that it is amazing just to get a score of 9 out of 10.
Syria's presidential election has been criticized as undemocratic, with the incumbent President Bashar al-Assad winning an overwhelming victory, but its vote share is 95.1% at the time of the 2021 election. Even a dictatorship can't be 99% or 100%.
According to PerfectRec, the only one I saw using the number ``99%'' was a press release issued in 2017, ``Do Americans still like ice cream? A nationwide survey confirmed the cold.'' It was an internal expression.
Is America Still Sweet On Ice Cream? National Survey Reveals Our Relationship May Be Cooling Off
https://www.prnewswire.com/news-releases/is-america-still-sweet-on-ice-cream-national-survey-reveals-our-relationship-may-be-cooling-off-300488561.html
This release revealed that the ice cream company ARCTIC ZERO Fit Frozen Desserts conducted a survey using an independent research company and revealed that 'Americans' ice cream departure is highlighted'. As a first step, ARCTIC ZERO Fit Frozen Desserts states that '99% of Americans like ice cream.' This part is unrelated to the survey by the research company, and is used as a vague story about 'everyone likes ice cream'.
On the other hand, in the case of the iPhone, there are data from multiple research companies, and it has been confirmed that the data does not match the customer satisfaction level claimed by Apple. According to 2023 data from the American Consumer Satisfaction Association , which conducts regular surveys, iPhone customer satisfaction is 81% for 5G models and 78% for other models. This is the number one smartphone manufacturer, surpassing other manufacturers such as Samsung and Google.
PerfectRec focused on the 451 Research methodology that Apple bases its claims on. In the 451 Research report, examples of responses include “very satisfied” and “satisfied.” (1 star)' is considered to be using a 5-step scale. However, even if Google's user reviews, which are also evaluated on a five-point scale, are counted as 'satisfactory' with two stars or more in favor of Apple, customer satisfaction will only reach 94%. The number 99% will not come out.
PerfectRec confirms that the 2023 financial results report is not the first time Apple has claimed high customer satisfaction, and that 98% to 99% numbers can be seen until at least 2011 when looking back.
PerfectRec asked Apple and 451 Research about this, but although it was confirmed that the question mail was opened 73 times, there was no reply.
Since there was no response from 451 Research, it remains unknown what kind of survey resulted in '99% customer satisfaction'. However, PerfectRec explained in the press release issued by 451 Research in 2018, 'The survey results are 451 Research's user insight service, Voice of the Connected User Landscape, and the certification of 25,000 people determined by the certification application. Based on a survey of 3,568 consumers, primarily in North America, by a Key Indicators panel of business and technology experts.” I'm guessing you're a fan of adapters and this kind of high tech.
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