The centripetal force of the iPhone reaches a record high, and 'Android away' is remarkable in the competing horse Android
SellCell, a mobile phone trade-in service, has released a survey of iPhone and Android users' loyalty to the brand. While iPhone users' loyalty has reached record highs, Android users are more likely to be 'away from Android.'
Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive --SellCell.com Blog
Brand loyalty increasing for iPhone and dipping for Android, survey suggests | AppleInsider
https://appleinsider.com/articles/21/03/16/brand-loyalty-increasing-for-iphone-and-dipping-for-android-survey-suggests
iPhone loyalty reaches all-time high as Android dips, survey says --Android Authority
https://www.androidauthority.com/iphone-loyalty-vs-android-survey-1209104/
SellCell has done 'smartphone switching' such as 'whether to switch to the same manufacturer or a different manufacturer' and 'when switching to a different manufacturer, which manufacturer to switch to which manufacturer' for users who switch smartphones. This is an interview survey with the theme of '. The survey was conducted on approximately 5,000 Americans over the age of 18 who own one of the five major smartphone brands in the United States: Apple, Samsung, Google, LG, and Motorola.
In a survey conducted in March 2021, 91.9% of iPhone users answered that they would continue to use the same manufacturer. In the previous survey in August 2019, the iPhone repurchase rate was 90.5%, and the repurchase rate increased by 1.4 points in about a year and a half.
On the other hand, for Samsung, Google, LG, and Motorola that adopt Android OS, 74.0% of users answered that they would continue to use the same manufacturer, 65.2% of Google, 37.4% of LG, and 29% of Motorola. .. More than half of LG and Motorola have indicated their intention to 'switch to another manufacturer', and Samsung and Google also decreased by 11.7 points and Google by 18.8 points from the result of the previous 2019 survey. Therefore, it can be said that the movement of Android users to 'switch to another manufacturer' is accelerating.
In addition, regarding Samsung, which is the top iPhone and Android smartphone maker, questions such as 'Why not switch from that maker?' And 'Why switch to another maker?' Were also asked. Of the users who answered 'I will not switch', 61% of iPhones and 64% of Samsung answered 'I like this maker the most / I have no particular reason to switch'. 21% of iPhones and 5% of Samsung answered that they are 'depending on the ecosystem.' The percentage of respondents who answered 'It is troublesome to switch the OS' was 10% for iPhone, 18% for Samsung, and the percentage who answered 'I just want to continue using the same manufacturer' was 8% for iPhone and 13% for Samsung.
On the other hand, among the users who answered 'Switch to another manufacturer', 46% of iPhone users switched to Samusung, 35% to Google, 6.1% to LG, Motorola to 3.7%, and 9.2% to others. On the other hand, Samsung users switched to iPhone (53%), Google (24%), LG (8%), Motorola (3%), and others (12%). From this result, it can be clearly seen that 'Android away' is accelerating.
Regarding the reasons for switching, 38% of iPhone users said '(other manufacturers) have better displays / cameras / batteries, etc.', 26.4% said 'good design', and 12.9% said 'more features'. I answered. On the other hand, in the case of Samsung users, 31.5% answered that '(other manufacturers) have better privacy protection', 25.2% answered that 'cost performance is good', and 'just changed my mind'. Was 13.9%. Even if you switch to another manufacturer, the reason seems to vary from manufacturer to manufacturer.
In addition, a questionnaire vote was held on 'smartphones that are attractive as transfer targets.' The target of this vote is smartphones released after August 2020, and the ranking is as follows. The 'iPhone 12 ' series, which appeared in October 2020, occupies the top position, followed by the 'Samsung Galaxy S21' series.
1: Apple iPhone 12 — 17%
2: Apple iPhone 12 Pro Max — 12.7%
3: Samsung Galaxy S21 — 11.4%
4: Apple iPhone 12 Pro — 10.6%
5: Samsung Galaxy S21 Ultra — 10%
6: Samsung Galaxy S21 + — 9%
7: Google Pixel 5 — 8.1%
8: Apple iPhone 12 Mini — 6.3%
9: Other — 5%
10: Samsung Galaxy Z Fold2 5G — 3.1%
11: Samsung Galaxy Z Flip 5G — 2.5%
12: LG Wing 5G — 2.3%
13: Motorola Razr 5G — 1.2%
14: Motorola Edge S — 0.8%
'The decline in Motorola and LG repurchase rates is significant, but not surprising given the decline in market share in the United States,' SellCell said in the conclusion of the study. Apple generally emphasized the importance of privacy protection by introducing new privacy protection features, noting that the number one reason for users to switch from Samsung was 'other manufacturers have better privacy protection'. It has penetrated to the above, and I commented that it is reflected in this result.
Apple reveals details of privacy enhancement 'Application Tracking Transparency' scheduled to be implemented in iOS 14.5 --GIGAZINE
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