Netflix starts sending account sharing crackdown emails saying ``Do not share passwords with others'', and additional charges of over 1000 yen per month are required for sharing with non-family members
Netflix, a video streaming service, has
Update on Sharing - About Netflix
https://about.netflix.com/en/news/update-on-sharing-may-us
Netflix's password sharing crackdown officially hits US users
https://finance.yahoo.com/news/netflixs-password-sharing-crackdown-officially-hits-us-users-183143562.html
Netflix's password-sharing crackdown is here — and it costs $7.99 per month - The Verge
https://www.theverge.com/2023/5/23/23734725/netflix-password-sharing-us-pricing-streaming
Netflix begins its password sharing crackdown in the US and global markets | TechCrunch
https://techcrunch.com/2023/05/23/netflix-begins-its-password-sharing-crackdown-in-the-us/
Netflix originally allowed account sharing with family members and other people who live together, and as of December 2022, the sign-up screen clearly stated so. However, in reality, by sharing accounts with people other than housemates, many users were able to watch unlimited content without paying Netflix's monthly usage fee, which was a big problem for Netflix.
Therefore, Netflix has introduced a sub-account addition function and a profile migration function to allow users to share accounts with people other than family members in order to make free users pay regular usage fees. The subaccount addition function is a paid service that requires a monthly charge of $ 7.99 (about 1100 yen) per account.
Netflix announces new feature ``Profile migration'', aiming to crack down on password sharing-GIGAZINE
And on May 24, 2023, local time, Netflix announced that it had sent an email to ``users who share Netflix accounts with people other than family members in the United States'' urging them to stop sharing their accounts.
Below is a screenshot of the email sent to the user, stating, 'Your Netflix account is for you and your roommate. You can easily watch Netflix with etc.', but at the same time, 'If you want to share Netflix with someone other than your housemate, you can use the subaccount addition function and profile migration function.' If you want to share an account with someone who isn't living with you, we recommend using profile migration to create a completely separate account or paying an additional $7.99 to add a subaccount.
Specifically, in the case of the standard plan of 1490 yen per month, it is possible to add one sub account for $ 7.99 per month. With the premium plan (1980 yen per month), which allows viewing at maximum 4K resolution, you can add up to two sub-accounts, and in this case the required amount will be $ 7.99 per month per account. In addition, it is not possible to add sub-accounts in the standard plan with advertisement (790 yen per month) and basic plan (990 yen per month).
Netflix explains that it uses information such as IP address, device ID and account activity to identify 'housemates' who are allowed to share accounts.
Netflix was piloting an account-sharing enforcement feature in the Latin American market, and later expanded similar features to Canada, New Zealand, Portugal, and Spain in early 2023. According to overseas media TechCrunch, from May 24, more countries including the United States, Brazil, Bolivia, Belize, France, Germany, Iceland, Ireland, Italy, Philippines, Malaysia, Israel, Thailand, Taiwan, Switzerland, Sweden, etc. It seems that the account sharing enforcement function will be introduced in a wide range of global markets.
In addition, it is reported that the number of users has decreased by more than 1 million just by introducing the account sharing crackdown function in some regions.
As a result of Netflix cracking down on ``free riding'' by sharing passwords, the number of users decreased by more than 1 million, and the number of cancellations tripled compared to the same period last year-GIGAZINE
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