The new Twitter Blue earns over 1.4 billion yen in 3 months from service resumption, and only mobile version sales



Under the leadership of

Elon Musk, who acquired Twitter and became CEO , Twitter has announced Twitter Blue, where you can purchase authenticated badges . The new Twitter Blue was forced to temporarily suspend sales due to a large number of impersonation accounts , but the service resumed in December 2022. It is clear that Twitter Blue recorded sales of 11 million dollars (about 1.44 billion yen) in 3 months from the resumption of this service.

Twitter Blue relaunched has made just $11M on mobile in its first 3 months | TechCrunch
https://techcrunch.com/2023/03/24/twitter-blue-subscriptions-spendings-mobile-users/

Twitter will release Twitter Blue at the end of 2022, where you can get a verified badge (a blue checkmark displayed next to your account) for a fee. It is clear that the number of subscribers of this Twitter Blue reached 180,000 as of mid-January 2023.

The number of subscribers to the Twitter paid plan in the United States is only 180,000, the annual revenue of the paid plan is about 3.7 billion yen, and the debt repayment is water to the stone - GIGAZINE



Data on this reborn Twitter Blue is compiled by the application research company Sensor Tower, and TechCrunch reports its contents. According to the data, Twitter Blue has generated $11 million in revenue from mobile subscribers alone in the three months since its service reopened in December 2022.

Twitter Blue can be subscribed through the web and mobile apps, and since the data only includes subscriber sales from the mobile version, there is no doubt that Twitter Blue's overall sales will be higher. Also, this data is at the stage when Twitter Blue was provided in about 50 countries, but it has just been revealed that Twitter Blue is available worldwide, so more users will be able to use it in the future. You can expect to join.



According to Sensor Tower data, Twitter Blue has an estimated 385,000+ subscribers across its iOS and Android Twitter apps. The United States has the largest number of subscribers, and it has 246,000 subscribers in three months since the service restarted. In addition, in the United States, which has the most mobile version of Twitter Blue subscribers, it is clear that more than 160,000 subscribers have been acquired in one month since the service restarted.

According to Sensor Tower analyst Abe Yosef, India has become Twitter's sixth largest market for in-app purchases after Twitter Blue's relaunch. In addition, Joseph revealed that India was the eighth largest market for Twitter's in-app purchases before Mask acquired Twitter.

Joseph said, ``Social media users usually don't tend to spend more than $100 (about 13,000 yen) at a time (Twitter Blue's annual membership fee), and spend $11 (about 1,400 yen: Twitter Blue's monthly fee). I will try the service for a month or two and see if I should use it,' but TechCrunch tweeted that ``reach has decreased significantly since you can buy authenticated badges on Twitter Blue.'' Quote: Some users don't seem impressed with the new Twitter Blue.




Twitter relies on advertising revenue for most of its revenue, but since the pandemic of the new coronavirus, marketing spending has shrunk due to the global recession. Also, since Twitter was acquired by Mr. Elon Musk, it has been pointed out that advertisers are often leaving. Twitter is trying to improve advertising revenue through partnerships with ad tech companies DoubleVerify and Integral Ad Science (IAS) , but the results are not clear at the time of writing the article.

In addition, Twitter announced that it will remove the blue check mark on April 1, 2023 for accounts that have obtained authenticated badges through the old process. This means that after April 1st, you will need to subscribe to Twitter Blue to get the blue checkmark that appears next to your account name.

Twitter Blue will be available worldwide and from April 1, the blue check mark will be removed from authenticated accounts that have not joined Twitter Blue - GIGAZINE



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