Android beta version of Google's cookieless advertising system 'Privacy Sandbox' finally appeared
The Android beta version of Google's cookieless advertising system `` Privacy Sandbox '' has finally appeared.
The Privacy Sandbox Beta is coming to Android
https://blog.google/products/android/the-privacy-sandbox-beta-is-coming-to-android/
Google Launches Privacy Sandbox for Android Beta Test
https://gizmodo.com/google-android-launches-privacy-sandbox-chrome-cookies-1850112117
Android launches yet another way to spy on users with “Privacy Sandbox” beta | Ars Technica
https://arstechnica.com/gadgets/2023/02/googles-privacy-sandbox-advertising-system-arrives-on-android-in-beta/
Google's next-gen privacy toolkit hits real Android 13 hardware for the first time
https://www.androidpolice.com/google-privacy-sandbox-beta-on-android/
Google's Privacy Sandbox, proposed in August 2019, provides an advertising experience similar to traditional advertising systems while eliminating the use of third-party cookies that closely track user behavior on websites. It is a new advertising system that aims to Regarding the privacy sandbox, even at the time of writing the article, Google explained that ``We are continuing to develop it together with everyone in the industry,'' appealing that it is still under development.
Google declares that it will develop a mechanism that ``protects user information and does not impair the relevance of advertisements''-GIGAZINE
Google announced the introduction of this privacy sandbox to Android in February 2022.
Google announces plans to introduce a privacy sandbox on Android and maintain advertising IDs for two years, claiming that it is less confusing than Apple's privacy measures - GIGAZINE
The Android beta version of such a privacy sandbox was announced on February 14, 2023 local time. ``Exactly a year ago, Google announced it was introducing a privacy sandbox on Android,'' said Anthony Chavez, vice president of privacy sandboxes at Google. An industry-wide initiative to continue to deliver, build on our efforts on the web to develop solutions for digital advertising that limit user data sharing and don't rely on cross-app identifiers.Past 1 Over the years, we've been working closely with the industry to gather feedback and test new technologies, and today, the next step in this initiative is the first beta of the Android Privacy Sandbox on target devices. We will deploy it,' and announced that it will deploy the Android beta version of the privacy sandbox to some terminals.
Details of the Android version privacy sandbox are summarized on the following page.
Android Privacy Sandbox Overview | Android Developers | Android Developers
https://developer.android.com/design-for-safety/privacy-sandbox/introduction
Privacy Sandbox for Android | Android Developers | Android Developers
https://developer.android.com/design-for-safety/privacy-sandbox
The Android beta version of the privacy sandbox will be gradually deployed from a small number of Android 13 terminals and will expand to more devices over time. In addition, it is said that a notification will be sent to the terminal that is the target of the Android beta privacy sandbox.
According to technology writer Mishaal Rahman, the target devices for the Android beta privacy sandbox are `` Android 13 devices using extended SDK level 4 or later '' or `` Android 14 DP1 (Android 14 developer preview There is a possibility that it may refer to the terminal running 1). However, since the target terminal will be selected in the A / B test in the end, it seems that there are cases where it is not targeted even if the conditions are met.
The first Beta for the Privacy Sandbox on Android begins rolling out today to eligible devices.
— Mishaal Rahman (@MishaalRahman) February 14, 2023
'Eligible' devices likely means devices running Android 13 with extension SDK level 4 or later or devices on Android 14 DP1. It's an A/B test, though, so you may not get it.pic.twitter.com/PShJYZugPz
The Android Beta Privacy Sandbox offers new APIs designed around privacy, without identifiers that can track activity across apps and websites. Apps that choose to participate in the Android Beta Privacy Sandbox will be able to use this new API to measure ad effectiveness while displaying relevant ads.
Users can also refuse to participate in the beta version from the item 'privacy sandbox' in the setting application. In addition, from this screen you can check the topics that the privacy sandbox deduces that the user is interested in, and you can block topics that do not match your interests.
Google said, ``The goal of the privacy sandbox is to enhance user privacy while providing businesses with the tools to succeed online. A dull approach that does not provide a viable alternative is app development. It is harmful to users, has no effect on user privacy, and leads to the spread of non-public methods of tracking users, such as device fingerprinting.We are working with the Android ecosystem to protect users. And that's why we built Privacy Sandbox as a working solution for developers.Since we launched Privacy Sandbox for Android, hundreds of companies have used our Android Privacy Sandbox. We've been sharing feedback on design ideas and developer previews for , which has been invaluable in development, and we welcome the industry as a whole to get even more involved in the development of Privacy Sandbox. He thanked the organizations that have participated in the effort so far.
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