Jun 13, 2022 23:00:00

Amazon invites Instagram and TikTok influencers to promote their products to luxury resorts

In recent years, influencers who have a great influence on Instagram, TikTok, YouTube, etc. are important in online marketing, and it is common for companies and agencies to ask influencers to advertise their products and services. Amazon, a major e-commerce site, is also developing an '

Amazon influencer program ' in which a part of the purchase price is profitable when influencers advertise their products. Meanwhile, CNBC, a new overseas media, reported that 'Amazon is inviting influencers to luxury resorts to increase their influence.'

Amazon influencer program is luring social media stars
https://www.cnbc.com/2022/06/11/amazon-influencer-program-is-luring-social-media-stars.html

In May 2022, more than 12 influencers active on Instagram, TikTok, YouTube, etc. gathered in Todos Santos , a tourist destination in Mexico, and enjoyed dinner and spa for 3 days. It was not a social media company that hosted this event, but Amazon, a major e-commerce site, and the invited influencers were members of the 'Amazon influencer program'.

Under the influencer program launched by Amazon in 2017, influencers who apply for and are approved to enroll in the program will be unofficial marketers for online stores. Influencers advertise their products on the platforms they play an active part on, Amazon Live , etc., and receive 10 to 20% of the product price purchased through a specific link as revenue.

Amazon spent $ 1.7 billion on influencer marketing in 2016 (about 200 billion yen at that time), but estimated $ 13.8 billion in 2021 (about 1.55 billion at that time). It is expected to reach 16.4 billion dollars (about 1.8 trillion yen) in 2022. In 2022, Amazon is focusing on influencer marketing, such as holding an event for influencer program members not only in Todos Santos but also in New York and Los Angeles.

'Today's creators are truly decentralized media companies,' said Ryan Detert, CEO of influencer marketing startup

Influential . 'These channels on TikTok, Instagram, and YouTube. Influencers You can direct traffic to where you want to attract your audience. '

Gracey Ryback, who participates in the Amazon influencer program, was originally working on an account called ' detechets ' that lectures on bargain information and great deals on products at TikTok. Since participating in the influencer program, Amazon Live has been distributed 5 days a week to promote various products, and monthly revenue has reached millions of yen. .. “It's always sweaty after delivery, and the products are scattered around, making it look like a warehouse,” Ryback said.

At the event held in Todos Santos this time, in addition to luxurious meals and spas, workshops that helped to participate in influencer programs were held, but it was not obligatory to promote the content in particular. thing. Still, many creators posted about the event on their social media and reported that they enjoyed free cocktails and surfing lessons.

Amazon's Director of Creative Growth, Meredith Silver, told CNBC, 'This event is held to encourage interaction between creators, educate and inspire them, and thank creators who participated in the program. I will. '