Apr 08, 2022 10:27:00

LEGO and Epic Games sign partnership to build 'Metaverse for Children'

Danish toy maker Lego and American game maker Epic Games announced on April 7, 2022 that they have entered into a long-term partnership to build a metaverse for children to play with.

The LEGO Group and Epic Games team up to build a place for kids to play in the metaverse --About us --LEGO.com US

https://www.lego.com/en-us/aboutus/news/2022/april/the-lego-group-and-epic-games-team-up-to-build-a-place-for-kids- to-play-in-the-metaverse

The LEGO Group and Epic Games Team Up to Build a Place for Kids to Play in the Metaverse --Epic Games
https://www.epicgames.com/site/en-US/news/the-lego-group-and-epic-games-team-up-to-build-a-place-for-kids-to-play- in-the-metaverse

LEGO's official Twitter account tweeted on April 7th, 'We are excited to work with Epic Games to create a fun and safe place for children to play in the Metaverse.'

We're excited to team up with @EpicNewsroom to build a fun and safe place for kids to play in the metaverse. ????

Find out more here: https://t.co/1P6lENuTG1 pic.twitter.com/Edit0WtVEV

— LEGO (@LEGO_Group) April 7, 2022

LEGO and Epic Games announced on their official website that 'We today announced that we will enter into a long-term partnership to shape the future of a safe and enjoyable Metaverse for children and families. We are children of all ages. We will work together to create a compelling digital experience that we can enjoy together, be immersive and inspire creatively. '

Both companies have set out three principles in building a metaverse for children:

・ Protect children's right to play by prioritizing safety and happiness.
・ Put the interests of children first and protect their privacy.
Encourage children and adults with tools that can control their digital experience.

Lego CEO Niels B. Christiansen said in a statement, 'We have a responsibility to make digital play safe, exciting and informative for everyone. For generations. We promise to do the same for digital play, just as we have protected our children's right to play safely in the real world. We work with Epic Games to make this exciting and playful. I look forward to shaping the future. '

'Lego has been captivated by the imagination of children and adults through creative play for nearly a century,' said Tim Sweeney, founder and CEO of Epic Games. We are for children and families. We are excited to work together to create an interesting and fun world of metaverses created in. '