Google announces cloud gaming service 'Stadia' implementation such as implementation of 'account-free free play'



On March 15, 2022 local time, Google announced the enhancement of the cloud gaming service 'Stadia' at the

Google for Games Developer Summit , an online summit for game developers. To secure the number of Stadia users, Google will push out 'free' elements such as free play that does not require an account.

Google for Games Developer Summit 2022 Keynote --YouTube


Google Stadia is subtly reinventing itself to attract new games and gamers --The Verge
https://www.theverge.com/2022/3/15/22978719/google-stadia-cloud-gaming-free-trial

Stadia's pivot to a Google Cloud product is official | Ars Technica
https://arstechnica.com/gadgets/2022/03/stadias-pivot-to-a-google-cloud-product-is-official/

The contents that Google revealed in the announcement that 'it will be implemented in 2022' are as follows.

-Implement a mechanism that allows you to play the trial version of the game with just a few clicks from YouTube, Google search, SNS, etc., so that Stadia game developers can provide 'easy-to-play free trials'.
-Allow you to browse the Stadia store without a Google or Stadia account.
-Make full use of DirectX API automatic conversion tools such as DXVK to easily port games developed with Unreal Engine or Unity to Stadia. 'Developers no longer have to change the game's renderer,' says Justin Lende, communication manager at Stadia.
・ Providing 'Immersive Stream for Games', a B2B service that enables partner companies to distribute their services using Stadia's platform.

The actual state of the 'easy-to-play free trial' looks like this. Click the button labeled 'Play 60 min Trial' from the top page of the Stadia store.



The certification display of the game review organization

ESRB will be displayed, and you will be asked whether you agree with Stadia's privacy policy and terms of use, so click 'Continue'.



A note saying 'Please prepare a controller or mouse & keyboard' and 'A maximum transfer amount of 12.6GB per hour is consumed during play' is displayed, so click 'Continue'.



Then loading is done ...



A 60-minute free trial will start.



Regarding 'Immersive Stream for Games,' which enables partner companies to distribute their own services, AT & T, a major American telecommunications company, has already conducted a test to distribute ' Batman: Arkham Knight ' to subscribers for free, and connected. It looks like an 'AT & T service' so that you can't tell that you're using Stadia's system unless you monitor your server.

Stadia's dedicated game development department was closed in February 2021, and in February 2022 it was reported that 'Google lowered the priority', so it is said that Stadia has little presence among the crowded cloud gaming services. I'm sorry. For this reason, this announcement is considered to be a rebound of Stadia with the power of 'free'.

Report that Google has lowered the priority of cloud gaming service 'Stadia', focus on sales of streaming technology --GIGAZINE



Stadia is provided in 22 countries such as the United States, Canada, and the United Kingdom, but as of March 2022, Japan is not included in the target area .

in Web Service,   Video,   Game, Posted by darkhorse_log