The biggest reason people avoid fast food is not because they are unhealthy, but because they feel guilty.
Fast food, such as hamburgers and fried chicken, is something that you know is bad for you, but you just eat it. Studies have shown that the number one reason people who don't normally eat fast food think 'stop eating' may be 'guilt' rather than health problems.
Why do and why Don't people consume fast Food ?: An application of the consumption value model --ScienceDirect
The Main Reason People Avoid Fast Food May Not Be Unhealthiness, Study Finds
https://www.sciencealert.com/the-main-reason-people-avoid-fast-food-isn-t-because-it-s-unhealthy-study-finds
The reasons people want to eat fast food are generally 'delicious,' 'cheap,' and 'fast.' And the reasons why you don't want to eat fast food are 'low nutritional value', 'high fat and salt', and 'concerns about food safety'.
Kiwon Lee and colleagues at Kent State University conducted a survey on the emotions people have about fast food. We asked 307 surveyed people to complete a questionnaire online, and asked them to be 'regular consumers' who eat fast food 2-3 times a week and 'non-regular consumers' who eat fast food less than once every two weeks. We analyzed the trends separately.
The analysis found that 'food safety concerns' were the number one reason regular consumers avoided fast food.
On the other hand, the reasons why emergency consumers avoid fast food are accidental situations such as 'no time', 'traveling', 'no food at home', and 'stressed'. More than that, most people cited 'feeling guilty about consuming fast food' and 'feeling accomplishment when avoiding fast food'. understand.
With the widespread perception that 'avoidance of fast food is a health problem,' these results could change existing perceptions.
However, Lee et al. Admitted that the sample size was relatively small, and wrote that 'be careful when generalizing.' Also, as it was the first survey, it was said that the target of 'fast food' was narrowed down to only hamburgers and french fries, but based on this research, there is a possibility that new research that expands the target will be born.
Lee et al. 'This study provides clear results on the emotions people have about fast food. It's potential by showing corporate marketers the difference in emotions between regular and non-regular consumers. It enables us to develop marketing strategies that appeal to our customers. '
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