Will the revenue distribution ratio of 'Google Cloud Platform' be drastically reduced from 20% to 3%?



CNBC, a major US news agency, reported that it plans to reduce the revenue share of Google's cloud computing service 'Google Cloud Platform' from 20% to 3%.

Google lowers its cloud marketplace revenue share to 3% from 20%
https://www.cnbc.com/2021/09/26/google-lowers-its-cloud-marketplace-revenue-share-to-3percent-from-20percent.html

Google to slash amount it keeps from sales on its cloud marketplace- CNBC | Reuters
https://www.reuters.com/article/google-cloudplatform-idUSKBN2GM0FO

Google Cloud Platform is a collection of cloud services provided by Google. In addition to various services such as computing, data storage, data analysis, and machine learning, Google such as Google search platform and YouTube video distribution platform The feature is that you can utilize the management tools that are also used in-house.

Regarding this Google Cloud Platform, CNBC newly reported from an anonymous source that 'Google plans to reduce its revenue share from 20% to 3%.' CNBC has asked Google directly if it plans to reduce its revenue share, and a spokeswoman for the company said, 'It's true that the marketplace pricing is underway. We'll talk more about this in the near future. I'll let you know. '

Google is doing this because there is a lot of pressure on Big Tech to 'reduce platform usage fees.' Not only has Google been accused by 36 states in the United States and Washington, DC that 'Google Play is taking too much fees,' but Apple has also been sued in a law banning methods of avoiding official app store fees. Lost . Not only are several large-scale proceedings underway over usage fees for platforms operated by global IT companies, but countries around the world are in the process of considering laws and regulations.

'App store regulation law' targeting Apple & Google is submitted to the US Senate --GIGAZINE



In response to this situation, platform operators are taking measures to 'reduce fees'. Apple has a lower distribution fee of App Store to 15 percent from 30 percent in November 2020 announced and then, to Google also March 2021 in the form of follow the announcement from 30% the commission of Google Play to 15%announced .. Microsoft also announced in April 2021 that it will reduce the sales commission for PC games sold in the Microsoft Store from 30% to 12%.

Microsoft Store announces that 'PC game sales commission will be reduced from 30% to 12%', moving to break Steam's stronghold --GIGAZINE



'Our goal is to provide our partners with the best platforms and the most competitive incentives in the industry,' a Google spokeswoman said. It also has the purpose of competing with competing cloud services such as Amazon Web Services (AWS) and Microsoft's Azure.

in Web Service, Posted by darkhorse_log