YouTube Premium & YouTube Music total subscribers reach 50 million



On Thursday, September 2, 2021, YouTube announced that the total number of subscribers

to its subscription services YouTube Premium and YouTube Music has reached 50 million.

50 million
https://blog.youtube/news-and-events/50-million/



YouTube launched YouTube Red , a paid service that includes an ad hiding function and background playback function in 2015, and changed its name from YouTube Red to YouTube Premium in 2018. At the same time, we have been actively developing paid services such as launching the music streaming service 'YouTube Music'.

Music streaming service 'YouTube Music' and YouTube Premium launched in 17 countries --GIGAZINE



The number of subscribers to YouTube's paid services will

reach 30 million in 2020. And on Thursday, September 2, 2021, the number of subscribers including the trial version reached 50 million. In the announcement, YouTube said, 'We are honored to be able to build a membership that allows users to immerse themselves deeply in music, learning, fashion, games, etc. while supporting creators and artists. YouTube Premium and YouTube Music are YouTube. It's an important pillar of our revenue and helps us thrive on our own content and community. '

In addition, Rio Cohen, the global head of YouTube's music business, cited YouTube paying the music industry $ 4 billion a year as an example, 'YouTube called advertising and subscription service. The growth of these two driving forces will be the biggest driving force for the music industry's profits, 'he said, highlighting that YouTube growth will lead to the growth of the music industry.

It turns out that more than 430 billion yen was paid to the music industry from YouTube in one year --GIGAZINE



In addition, YouTube Music rival Apple Music reached 70 million subscribers in 2019, and Spotify's paid plan subscribers reached 165 million in the second quarter of 2021.

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