An email showing Steve Jobs working on the iPhone nano will be released in court



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Fortnight , the developer of the' Epic Games is, as the App Store is the official app delivery store for Apple terminal is in conflict with the antitrust laws (antitrust), it has filed a lawsuit against Apple. Documents submitted to the trial revealed that Apple founder Steve Jobs once had a plan for the small iPhone 'iPhone nano.'

The best emails from the Apple vs. Epic trial
https://www.theverge.com/22611236/epic-v-apple-emails-project-liberty-app-store-schiller-sweeney-cook-jobs

Steve Jobs email confirms Apple was working on an'iPhone nano' --The Verge
https://www.theverge.com/2021/8/19/22631541/steve-jobs-email-apple-iphone-nano-epic-lawsuit

The email sent by Mr. Jobs in October 2010 is as follows. At the end of the description of the 2011 sales strategy and the concept of the latest model 'iPhone 4 ' at that time, you can see the description 'iPhone nano plan'. There is also a cost goal, a description of the show model, and finally a signature of 'Jony', but overseas media The Verge speculates that this signature belongs to former Apple chief design officer Jonathan Ive. ..



Information that a smaller model than the 3.5-inch iPhone 4 might appear was a sensation in the industry at the time, but it was never released in the end. Apple seems to have completely withdrawn from the 'nano' brand by discontinuing sales of the first audio player 'iPod nano ' released in 2005 under the name 'nano' in 2017. Verge says.

The Verge has also compiled some other notable information revealed at the time of the trial.

◆ 01.Netflix had its own deal with Apple
For the first time, it's revealed that Apple has signed a special contract with Netflix, a video distribution service, to charge only half the normal fee, 15%, for subscriptions offered within Netflix's iOS app.

Earlier, Apple CEO Tim Cook had made a secret agreement to halve Amazon's fees, despite saying that he 'applies equal rules to all app developers.' It was regarded as a problem.

It turns out that Apple had made a 'secret agreement to halve the fee' only with Amazon-GIGAZINE



◆ 02. Apple is not the only one to make arrangements to reduce fees
The Microsoft Store has traded fee reductions with 13 of the top 18 app partners.

◆ 03. Microsoft may have abandoned the fee reduction plan
According to The Verge, the Microsoft Store may have abandoned its plan to ' reduce PC game sales commissions from 30% to 12%.'

◆ 04. Apple executives planned to reduce App Store fees
'Will the 30% commission last forever?' Said Philip Schiller , Apple's senior marketing vice president, in July 2011, maintaining annual revenues of $ 1 billion. He suggested reducing the commission to 25% or 20% if possible. By the way, according to The Verge, Apple made an estimated $ 64 billion in revenue in 2020.

◆ 05. Sideloading of apps was discussed at an early stage
In 2011, Schiller sent Jobs an email questioning the download of apps from outside the App Store.



◆ 06. Example sentences when sideloading the app
Two months after Jobs announced that the App Store is the only way to distribute iPhone apps, in May 2008, Apple's former senior vice president of iOS,

Scott Forstall , said Jobs. I was asking him what to do with the warning when sideloading the app. The example sentences presented by Mr. Forstall are 'The Sega app' Monkey Ball 'is not from the App Store. Do you want to open it?' And 'Are you sure you want to open the Sega app' Monkey Ball '?' .. Jobs chose the simpler latter.



◆ 07. Nondisclosure agreement for iPhone SDK
In August 2008, Jobs called on Schiller to justify a non-disclosure agreement for the iPhone SDK, which was unpopular with developers. However, after the two months, Apple has a confidentiality agreement abolition was.

◆ 08. Schiller saw the Amazon Appstore as a major threat
In March 2011, Schiller sent an internal email instructing the Amazon Appstore to change its threat level from 'medium' to 'very high.'

◆ 09.2016 was a year when the App Store grew more than iPad and Mac
Internal presentation materials show that 2016 App Store sales exceeded iPad and Mac.



◆ 10. Initial plan for the App Store Small Business Program
The App Store Small Business Program , a program that halves app fees for developers whose annual app revenue is less than $ 1 million (about 110 million yen), was initially 'reduced' when the plan started in June 2008. Instead of ', half the price will be used for search advertising.'

◆ 11. Apple considered Google Latitude a threat
Before the first Android device went on sale, Apple was trying to bring Google Latitude, a Google Maps feature that allows friends and family to share location information, into the iPhone. However, Jobs expressed concern in an email in June 2008 about sharing his contacts with Google.

◆ 12. Apple considered PayPal a threat
Payment service ' PayPal for the matter that' was moving the index finger to the developers of the iOS app, 11 May 2009, Schiller is the only payment method is 'App Store, developers using PayPal is with Apple You're in breach of the contract. '

◆ 13. In 2010, Jobs declared that customer retention would be a formal corporate strategy
In October 2010, in his next year's Corporate Strategy presentation, Jobs called 2011 the 'Year of the Clouds' and stated that 'by connecting all our products, we would further lock our customers into our ecosystem.' I was creating it.

◆ 14. App Store anti-steering rule codification
On February 10, 2011, four days before the App Store announced an agreement that 'subscription services offered on the App Store will be reduced by 30%,' Apple sent users to such 'other services.' We have codified an 'anti-steering rule' that prohibits companies from providing incentives for other services.

◆ 15. Apple rejects proposal from Microsoft
When Microsoft tried to bring Microsoft Office to the iPhone, it suggested the idea of 'sharing revenue with Apple and Microsoft instead of allowing in-app purchases,' Schiller said in April 2012. 'I don't think it's possible to agree with that business model,' he said internally about the idea. In June 2013, Microsoft Office as a 'possible only if the in-app purchase via the App Store' appeared was.

In addition to this, The Verge has picked up some information.

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