Microsoft was trying to deploy cloud gaming on iPhone, it turned out in a private email of the person concerned
The Verge, an IT news site, was negotiating with Apple on December 9, 2021 to enter the App Store game app market in a private email sent by Microsoft executives to Apple. Was found.
Microsoft quietly told Apple it was willing to turn big Xbox-exclusive games into iPhone apps --The Verge
Microsoft tried to negotiate with Apple for releasing Xbox games on App Store --9to5Mac
https://9to5mac.com/2021/12/09/microsoft-tried-to-negotiate-with-apple-to-release-xbox-exclusive-games-on-app-store/
The Verge has now discovered an email exchanged between Microsoft's Vice President of Xbox Business Development, Lori Wright, and several key members of Apple's App Store. According to this email document, Microsoft was planning to deploy cloud gaming on the App Store and stream the game from the Xbox Cloud Gaming platform. From the exchange, it was also found that Microsoft offered to port the Xbox-specific blockbuster title to the iPhone in order to make the deal with Apple advantageous.
The following is part of the text of an email exchanged between Mr. Wright and Apple. In a 13-page (PDF file) exchange that began in February 2020, Wright said, 'Distributing hundreds to thousands of game apps individually leads to management such as the release of individual updates that fix bugs. It will be complicated and the users will be confused because countless icons will be lined up on the home screen, 'he said,' If there is one app that streams the game, it will be about 150 MB, other apps It will be about 30MB, so it will be easier for users to use. 'He proposed the idea of releasing a game streaming application on iOS that allows you to play various games.
As the discussions progressed, Microsoft revised its original policy and proposed plans to distribute individual game apps. However, although the game application is distributed from each App Store page, the Xbox Game Pass application opens when you tap the icon, and it is said that it was a mechanism that actually functions as a mere shortcut icon. Apple rejected the proposal and remained in the stance of 'prohibiting apps that act as an alternative to the App Store.'
'We are also considering offering a blockbuster game to iOS that is not included in Microsoft's Xbox Game Pass,' Wright said in negotiations. This game can be purchased or rented from the App Store separately from the above-mentioned streaming application, but it was planned to develop in the form that a streaming application is required to use some functions.
In the end, the deal between Microsoft and Apple broke down. This is because Apple announced in August 2020 that 'cloud gaming services do not work on iOS because they violate the guidelines of the App Store', and
Microsoft's cloud gaming service 'Xbox Cloud Gaming' is now available from the browser of PC & Apple terminals --GIGAZINE
According to The Verge, the talks between the two companies ended in a farewell because Apple slammed Microsoft's suggestion that it would only allow the game to be distributed as a separate app.
Kareem Choudhry, Corporate Vice President of Xbox Cloud Gaming, told The Verge that 'our proposal to serve games in a separate app was planned to comply with App Store policy. However, Apple rejected our request to 'need a streaming app to support gaming apps,' but incorporating our streaming capabilities into individual games is impractical from a support and engineering standpoint. It will give a very negative impression to our customers. '
It is also possible that the two companies did not reach an agreement for financial reasons. An Apple spokeswoman told The Verge that the two companies were in conflict over the handling of in-app purchases. Choudhry, meanwhile, denies that the billing method had no effect on the final decision.
Choudhry commented on the final outcome and future outlook of the talks between Microsoft and Apple: 'If we want to bring cloud gaming to Apple devices via the Xbox Game Pass, it's best to offer it in a single app.' However, Apple's policy forced us to release it as a separate app, so we considered that as well, but in the end Apple rejected our proposal, so we decided to play the game. The plan to distribute the combined Xbox Game Pass on the App Store did not come true. We are currently offering cloud gaming services to iOS users via the browser, but we will continue to enter the App Store. We will continue to seek feasible solutions that will make it possible, 'he said, and said he would continue to look for ways to deploy cloud gaming on the App Store.
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