'App store regulation law' may change the way iPhone should be
Apple, which develops iOS, which is the OS for the iPhone, and Google, which develops Android, operate their own app stores, the App Store and Google Play, respectively, and make a lot of money from them. The 'App Store Regulations Act', which can significantly change the way these official app stores are, has been submitted to Congress.
App Store Law Would Be a Direct Hit on Apple and Google --Bloomberg
House lawmakers join Senate in targeting app stores --Axios
https://www.axios.com/house-lawmakers-bill-targets-app-stores-46e5f088-5c56-4165-b4a4-00ead4ab2599.html
On Wednesday, August 11, 2021, Democratic Senators Richard Blumenthal, Amy Klobuchar, and Republican Senator Marsha Blackburn announced the Open App Markets Act. ) ”Was submitted. The bill 'prohibits major app stores from forcing app developers to use their payment systems.' 'Penalties for apps with different prices and conditions in other app stores and payment systems.' 'Prohibit' 'Prohibit the use of private data obtained from app developers who use their own services to create competing products', and monopolize companies that operate official app stores such as Apple and Google. It is intended to be restricted.
'App store regulation law' targeting Apple & Google is submitted to the US Senate --GIGAZINE
Following this, on Friday, August 13, 2021, bipartisan lawmakers, led by Republican Rep. Ken Buck, passed a bill to regulate app stores in the same way as the 'Open App Market Law.' I submitted it to the parliament. In addition, Mr. Buck has long questioned the anti-competitive behavior of major technology companies such as Apple and Google, and in the past he has published his own research report.
If the suddenly submitted app store regulation law takes shape, companies that make a lot of money by operating app stores such as Google and Apple will be forced to make a big change in policy.
Multiple app store regulation bills were suddenly submitted by some companies such as Spotify: 'App stores operated by Apple and Google exclusively collect 15-30% of revenue from third-party apps as a commission. It was triggered by a complaint that 'it is an act that violates the prohibition law.' About this, the US Senate Congress held a hearing on antitrust law (antitrust law), and when it was held in April, Spotify's Oracio Gutierrez CLO said that it was 'abuse power' about collecting fees for the app store. It's just a seize of the company and the confiscation of value creation by other companies. '
If the app store regulation law submitted to Congress is enacted, the iPhone could undergo dramatic changes. Android gives hardware makers and users the right to customize their devices and use third-party app stores other than Google Play, but on iPhone, install apps from app stores other than the official app store App Store. You can't basically do that. As a result, Apple's strict guidelines must be met to deliver apps to the iPhone, which has helped prevent the flooding of childish apps and maintain high security. However, if the app store regulation bill becomes a reality, it will be possible to install 'apps that cannot be distributed on the App Store' from third-party app stores.
In addition, apps such as Amazon, Netflix, and Spotify may be able to bypass Apple's own payment system and offer its own subscription plans to users. If it becomes possible to avoid Apple's own payment system, such as Epic Games, which tried to avoid Apple's payment system and give back to users in the form of 'in-game currency price reduction', there are various substantial price reductions There is a possibility that it will be carried out with various apps.
It's clear from the fire that companies like Epic Games and Spotify, which sue Apple for antitrust violations, will benefit the most when the app store regulation law is passed.
Apple argues that loosening app store regulations will compromise the security and privacy of iPhones and iPads, making the user experience more complex.
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