Pinterest establishes 'Creator Fund' that pays creators over 50 million yen, and introduces 'Creator Code' that prohibits false information and malicious expressions



On April 7, 2021, Pinterest, a photo-sharing SNS, will soon

release a 'Creator Code ' that prohibits posting of content containing incorrect information and discriminatory and insulting expressions, and demands consideration for diversity. Announced to introduce to. Also, during the event held on the same day, it was revealed that a 'creator fund ' will be established to pay a total of 500,000 dollars (about 54.85 million yen) to creators who are active on Pinterest.

Introducing 'Creator Code' and 'Comment Management Tool' to Keep Pinterest a Positive and Secure Platform with Inspiration | Pinterest Newsroom
https://newsroom.pinterest.com/en/post/pinterest-launches-creator-code-and-new-comment-moderation-tools-to-keep-content-positive-safe

Pinterest announces $ 500K Creator Fund,'Creator Code' content policy, moderation tools and more | TechCrunch
https://techcrunch.com/2021/04/07/pinterest-announces-500k-creator-fund-creator-code-content-policy-moderation-tools-and-more/

Pinterest launches a Creator Fund to pay influencers | Engadget
https://www.engadget.com/pinterest-creator-fund-creator-code-150013929.html

'2020 was an unprecedented year of global pandemics and riots around the world,' said Pinterest co-founder Evan Sharp in a statement. In addition, there are many online media that are filled with various dark topics such as false information about health and politics and a culture that thoroughly denounces statements and actions. ' In response to this social situation, we announced that we will establish a new 'Creator Code' that is a guideline to protect Pinterest users.



The contents of the creator code are as follows.

· Remember kindness : Make sure your content doesn't insult or blame anyone.
• Check the facts : Make sure the information is accurate and factual.
• Recognize the limits of expression : Carefully judge content that includes images and videos related to sensitive issues.
• Consider Diversity : The act of intentionally excluding a particular group or community is unacceptable.
・ Be careful not to cause any harm : Pay close attention to the health and safety of content that encourages challenges.

Specifically, the creator code prohibits things that make fun of people who wear specific clothes as 'NG fashion', things that promote health information without medical grounds, things that describe sexually explicit acts, etc. Corresponds to the content to be done. More detailed examples can be read in Japanese from the full creator code below.

Pinterest Creator Code | Pinterest Business
https://business.pinterest.com/ja/creator-code/

When the creator code is introduced in the near future, all users who use Pinterest's story pins will be asked to agree to the creator code. Jonathan Van Ness , an American TV personality, said in announcing the creator code, 'There are many social media that not only affirm life but also dehumanize it. I agree with the creator code. The reason is that we focus on positiveness and inclusion. '



Apart from the creator code, Pinterest has announced a new 'comment management tool'. This tool is a function aimed at creating a positive environment, a 'positive reminder' that checks whether the commenting user is making an aggressive comment, a 'management tool' that allows creators to delete and filter comments, creators Consists of a feature that allows you to highlight up to three comments in your feed, and a 'spam prevention signal' that uses machine learning to detect malicious comments.



In addition, multiple media announced 'Creator Fund' that Pinterest will support creators for a total of $ 500,000 at an event focused on the creator community held on April 7th. It was done. ' The fund aims to attract influencers to Pinterest, and initially eight up-and-coming creators who are active in fields such as fashion, photography, cooking, and travel will be supported. Pinterest also plans to select another 10 creators within the first few months.

Alexandra Nikolajev, Head of Creator Inclusion on Pinterest, told TechCrunch, an IT news site, 'We are a life-sized self that creators and users around the world are most interested in and interested in. We will continue our efforts to build a comprehensive global platform where you can discover ideas that reflect. '

Related Posts:

in Software,   Web Service,   Web Application, Posted by log1l_ks