Feb 09, 2021 16:00:00

WordPress operator acquires 'Parse.ly', a web analysis service that costs more than 100,000 yen per month

Automattic , the operator of blog service WordPress , has announced the acquisition of Parse.ly , a web analytics and content optimization company. This will add features to WordPress VIP , WordPress's premium service, such as 'Content and Analytics Solutions' and 'Personalized Client Recommendation Engine', enabling more powerful analytics.

Parse.ly Content Analytics Acquisition | WordPress VIP
https://wpvip.com/2021/02/08/parsely-acquisition/

Parse.ly and WPVIP are joining forces! | Parse.ly Content Analytics
https://www.parse.ly/wordpress-vip

WPVIP Acquires Parse.ly To Augment Content Analytics For Enterprise Businesses
https://www.prnewswire.com/news-releases/wpvip-acquires-parsely-to-augment-content-analytics-for-enterprise-businesses-301223719.html

WordPress VIP is a WordPress premium services are mainly platforms such as large-scale news sites to use, according to the official website New York Post and USA TODAY Sports Media , Venture Beat , etc. are using it with. Prices start at $ 2000 a month (about 210,000 yen) .

The Enterprise Content Management Platform | WordPress VIP
https://wpvip.com/

Parse.ly, a company that has been operating since 2009, provides site analysis services for online publishers.

Content analytics made easy | Parse.ly Content analytics
https://www.parse.ly/

Parse.ly is also a service for major media, and the cheapest 'Starter' is $ 995 (about 100,000 yen) per month, 'Growth' is $ 1850 (about 200,000 yen) per month, 'Enterprise' 'Is custom / annual amount.

Parse.ly uses predictive analytics to provide real-time information about where visitors and buyers came from, what they're doing on their website, and how they can attract them. I will. For this reason, the acquisition will soon enable Wordpress VIP customers to use Parse.ly's features such as content measurement and analysis, and AI-driven content recommendations. It will also offer Wordpress VIP to Parse.ly's customers Spotify , Slack Technologies and The Atlantic .

The purchase price has not been disclosed, and all 50 Parse.ly employees existing at the time of writing the article will be integrated into the Wordpress VIP team with 150 employees.