Oct 07, 2020 13:00:00

Google added an insight page to Google Ads that tells us 'products that are in high demand'

The epidemic of the new coronavirus infection (COVID-19) has led to

various changes in consumer behavior, such as increased demand for home appliances, especially computers, and decreased demand for jackets and increased demand for comfortable loungewear. Happened . Being quick to detect these changes is important to your business, but Google has announced the addition of new insights pages to Google Ads that provide such insights. The Insights page is expected to be in beta in October 2020.

Advertising Week announcements
https://blog.google/products/ads-commerce/advertising-week-announcements/

Trends such as 'expanding search demand related to the user's business' will be displayed on the insight page. For example, a retailer of outdoor products can receive notifications such as 'increasing demand for tents' when Google detects an increase in 'overnight outdoors.'

The actual insight page looks like this. Under the heading 'Latest trends', notices 'more interest in'tents' compared to last week' and 'expected to be more interested in'skis' in November. Notifications such as 'will be' are displayed along with performance changes compared to competing websites.

Use graphs to show how your interest in 'tents' is changing ...

'Top 10 growing categories' and 'Top 10 related categories' may be displayed.

In addition, the characteristics of each audience and region are also shown as follows.

In addition, Google has launched Performance Max , which automatically maximizes ad performance, 'so that business owners can focus on other things.' Google already has an option to automate ads, but the feature of Performance Max is that it can deliver ads to all services such as display network, YouTube, Gmail, Discover, Google search.

PerformanceMax, like other automated campaigns, allows advertisers to provide copies, images, videos, etc., and Google's machine learning system automatically delivers responsive ads across ad channels, based on goals set by advertisers. It is designed to automatically bid. The new insights page also includes Performance Max performance, so you can understand the factors driving performance change.