Sep 23, 2020 12:15:00

YouTube announces a mechanism to automatically apply movie age limits using AI

YouTube has taken measures to ensure that children and their families can use it with peace of mind, such as releasing '

YouTube Kids ', an app for children under the age of 13, and creating a mechanism for creators to set age restrictions on movies as needed. I have come. In a blog post posted on September 22, 2020, YouTube announced that it would use machine learning to automatically detect movies that require age restrictions and introduce a mechanism to apply age restrictions.

Using technology to more consistently apply age restrictions
https://blog.youtube/news-and-events/using-technology-more-consistently-apply-age-restrictions/

YouTube is about to age-restrict way more videos --The Verge
https://www.theverge.com/2020/9/22/21449717/youtube-age-restriction-machine-learning-rollout-kids-content-monetization-creators

On YouTube, if the creator decides that 'this movie is not suitable for viewing under the age of 18,' you can put an age limit on your movie. You can only watch age-restricted movies by logging in to an account over 18 years old, otherwise a warning will be displayed and you will be redirected. If you try to play an age-restricted movie on a third-party website, you will also need to log in to make sure you are at least 18 years old.

Even at the time of writing the article, YouTube's Trust & Safety team monitors the content, and as soon as it finds a movie that is not suitable for viewing under the age of 18, the platform side is applying an age limit. In a blog post, YouTube said it will now use machine learning to detect movies that require age restrictions and automatically apply age restrictions.

YouTube has long used AI to detect movies that violate the guidelines and, in some cases, stop playing the movie. By expanding the monitoring of content using AI to age restrictions, it is expected that more movies with age restrictions will be added in the future.

The question that arises in connection with the tightening of regulations on the platform side is 'how much will this decision have a negative impact on creators' profits?' However, YouTube points out that movies that require age restrictions

violate the ad placement guidelines, so ads are already limited or no ads are displayed. The automatic age limit is expected to have little impact on creators' bottom line.

Of course, YouTube recognizes that automatic detection by AI can make mistakes, and we are increasing the team that accepts objections from creators. In addition, in strengthening efforts for age-restricted movies, the policy team reconsidered the boundaries of content that requires age restrictions. “After consulting with experts and comparing it to other international age restriction frameworks, we made only a few adjustments,” YouTube said in a blog post.

With media regulations such as Audiovisual Media Services Directive (AVMSD) in EU countries, new age verification procedures will be introduced for some users in Europe in the coming months. YouTube explained that users in EU countries who want to watch adult content need to prove that they are 18 years of age or older by using an ID card or credit card that can prove that they are 18 years of age or older. ..