Mar 27, 2020 12:30:00

Analysis result that inventory shortage is not due to `` buying over '' but because the purchase amount per person has increased

Due to the effects of the new coronavirus,

Amazon's household goods stock has run out , demand for condoms has surged, demand for entertainment products such as board games and puzzles has increased , and Nintendo Switch's selling price has risen dramatically due to lack of inventory You. Just as masks and disinfectants have been in short supply for a long time in Japan, toilet paper and disinfectants are being bought up overseas. Marketing companies explain that the serious shortage of inventory that occurs during such a pandemic is ' because the purchase volume per person increases, not due to the purchase by some people '.

Why stockpiling is not the crazy, selfish behavior that it seems | WARC
https://www.warc.com/newsandopinion/opinion/why-stockpiling-is-not-the-crazy-selfish-behaviour-that-it-seems/3483

Chris Molly, a consumer panel researcher at market research firm Kantar, analyzes statistics collected from more than 100,000 shoppers in the UK and explains why stock shortages during a pandemic occur. I am.

According to WARC's analysis, less than 3% of all buyers are buying large stocks of daily necessities to prepare for the pandemic, which does not cause a serious shortage of stock. However, during the same period, retail store sales had increased to 160% of normal time. This is not because there are many shoppers who buy in bulk, but because ordinary shoppers have purchased extra items than usual.

In other words, the media reports every day as `` buying a large amount of daily necessities etc. in supermarkets '' is only a small part of people doing it, and it does not mean that serious inventory shortage has occurred That there is no.

The purchase of toilet paper and disinfectant by the new coronavirus panic also occurs overseas, and the possibility that a black market is formed-GIGAZINE

In addition, while stocks such as bread, fruits, and meats with abundant stock gradually decrease, products such as masks and disinfectants that many retailers do not have a large amount of stock are usually used. Wasn't purchased very often, so the stock quickly ran out.

This was combined with images of people buying large amounts of daily necessities and masks in the press, etc., and they felt as if they had 'stock shortage because some people bought them.'

Molly says, 'The phenomenon of increased per capita purchases can be explained within the scope of stockpiling. Stockpiling can cause household cupboards and refrigerators to overflow, but it is like buying 30 rolls of toilet paper together. Compared to behavior, a small additional purchase of everyday goods cannot be considered selfish and unusual behavior. '

Also, government agencies and retailers have placed a limit on the number of purchases per shopper in preparation for inventory shortages.However, this measure has not been successful because purchases per person have increased slightly. It is possible to explain that it is just that.

Retail experts say that inventory shortages are worsening due to delays in inventory replenishment at stores, not inventory shortages in the supply chain.