How to effectively use the sense of “shame” to counter vested interests?
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I don't feel guilty about searching on the Internet personally, but I'm very ashamed if my search history is exposed to friends, family, lovers, company bosses and others. `` Shame '' is a threat created by surrounding reactions, but Jennifer Jake , an associate professor of environmental research at New York University, said, `` By giving shame to others, the weak can gain great power to oppose the organization. I can do it. '
The Positive Side of Shame
https://fs.blog/2020/01/positive-side-of-shame/
In his book Is Shame Necessary ?: New Uses for an Old Tool, Jake cites seven key points in treating shame correctly.
◆ 1: Recognizing that shame is a sin
'You should be aware that 'shame someone' is the same as 'sinning.' If you shame someone, you must have a reason based on norms and a moral framework. No, 'says Jake.
It is often assumed that the ashamed person is the perpetrator, but there are cases where the ashamed person is the victim. For example, the decline in smoking rates in many countries may be related to the tendency of victims, non-smokers, to consider smoking 'a shameful act.' The greater the number of non-smokers, the greater the health consequences of passive smoking, the risk of illness, the perceived shame in smoking in confined smoking spaces, and the greater the shame to smokers.
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◆ 2: To identify fraud
The greater the fraud by a company, the more people will perceive it as shame. People generally seek fairness from companies and are often offended by unfair things. `` People are more aggressive, especially when small groups cause major problems involving them, '' such as a small number of companies making up the majority of greenhouse gas emissions, Jake said. You.
To protect the environment, individuals are required to take actions such as water saving and power saving, but small individual actions make little sense for environmental issues. According to a study published in 2013, only 90 companies account for about two-thirds of greenhouse gas emissions such as carbon dioxide and methane.
Mr. Jake said, 'Businesses and governments have begun to hide their shame by raising consumer guilt as a way to solve social and environmental issues. Rather, it was quietly suggested that it was with the individual consumer, the aim was to avoid industry-wide reforms and reduce consumer awareness of environmental issues. '
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◆ 3: Use for correct punishment
Mr Jake states that the only way to punish someone is 'giving shame', and situations where otherwise sin is overlooked are the most effective cases of shame.
Shame on an organization is often the only weapon for people, for example, a 9-year-old girl blogging about a poor school lunch and urges the City Council to intervene.
Terrible lunch photos taken by a 9-year-old girl spread and the lunch menu improves-gigazine
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◆ 4 ： Become sensitive to shame
'We need to be sensitive to the source of shame,' Jake said. For example, denying organic food manufacturers on the issue of dealing with unethically produced meat may be much more effective than denying fast food chains for the same reason. It is important to pinpoint the most shameful actions that an organization is hiding.
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◆ 5: Understand the cause of shame
Shake says that the act of shame 'must be based on a source that is not hypocritical and can be trusted.' He said that if he was shameful with hypocritical, unreliable information, he would not have much effect. For example, news about political issues, where biased information insists on a particular power alone, does not attract public attention.
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◆ 6: Consider profit
When denying shameful behavior, Jake says, 'you should be directed to where you can get the maximum benefit possible.' Many people are not very interested in 'shame' itself. People are only concerned about shame if they can benefit from it.
Shame is most effective when you focus on the strong rather than the weak. As far as possible, Jake says that the goal should be to humiliate organizations and groups rather than individuals.
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◆ 7: Take the time to make a decision
Shameful actions need to be performed carefully, consistently, and sometimes regularly. For example, a company surveyed over several years may be more relevant to a company suspected of environmental pollution than a short-term survey. 'The shame's performance is optimized when organizations are responding to condemnation and innovating to keep the organization alive,' said Jake.
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Jake says that shameful behavior works best if it doesn't break anyone's life, leads to reform or reintegration instead of struggle or flight, and plays a role in deterring bad behavior. Claims.
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