What kind of person is Bob Eiger, the CEO who reinvented Disney from business slump and turned it into an entertainment giant?
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When Bob Eiger was appointed as Disney's CEO, Disney was in the midst of a downturn due to sluggish business and the rise of rival Pixar . The British weekly magazine New Statesman summarizes Eiger, who rebuilt Disney and turned it into a global entertainment company.
The man who animated Disney
https://www.newstatesman.com/robert-iger-disney-ceo-ride-lifetime-autobiography-review
Mr. Eiger, who was appointed as Disney CEO in 2005, gave the fact that 'Disney is no longer a special presence for children long ago' at the first board meeting. . In a survey of brand power at that time, Pixar, which grew rapidly with the great success of the movie “ Toy Story ” released in 1995, was shining at the top of the list. I was taken away.
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Therefore, one of the resuscitations that Mr. Eiger examined was “acquiring Pixar”. Acquiring Pixar, which has already grown into a large company, requires a lot of money, so it's not easy for Disney, a large company. But the biggest challenge beyond money was Pixar's CEO Steve Jobs .
Mr. Eiger's predecessor, Michael Eisner and Jobs, were dog monkeys, and the long-standing collaboration between Disney and Pixar was cold. Therefore, Eiger's colleague said in his mouth, 'Jobs never shakes his head vertically, and if he gets into the acquisition, he will end up with thorough resistance and end up with disastrous results.'
Mr. Eisner was the person who urged Mr. Eiger, who was originally CEO of American Broadcasting Company, a Disney-affiliated television station, to Disney. Mr. Eiger respected Mr. Eisner, but the character of both was the opposite. Mr. Eiger was a cheerful dismissist and a person who liked intuitionistic decisions, but Mr. Eisner was a pessimistic person who looked at management in detail and took time to consider It was that. It is said that the reason why Mr. Eisner and Jobs did not match was because Jobs of keen personality hated Mr. Eisner's careful and bureaucratic personality.
Mr. Eiger called Jobs the day after the board meeting. However, Mr. Eiger, who has a motto of prompt decision, seems to be reluctant to contact Jobs, and Mr. Eiger said in a memoir that he wrote later, “I decided to contact Jobs the next morning of the board meeting. But it was after noon that day I actually called, ”recalls. At that time, Jobs could not be contacted, but at 18:30 on that day, Mr. Eiger contacted Jobs for a return while he was on his way home by car.
Jobs urged Mr. Eiger over the phone, 'I want you to tell me right now' when he parked his car and said, 'I have a crazy idea so I can see you soon.' So, when Mr. Eiger talked about Disney's acquisition of Pixar, Jobs silenced for a long time, `` It is certainly crazy, but it is not the most crazy of the stories I have heard so far '' It is said that he expressed his sympathy.
As a result, Jobs, who became a director of Disney, became a good consultant for Eiger. Mr. Eiger who always solidifies himself in a business suit when he went to work, and Jobs in the black turtleneck and jeans had the opposite business style, but both respected the strengths of each other well. When Disney completed the Pixar acquisition process, it was discovered that Jobs' cancer had recurred, but Jobs called on his bed and told his wife Mrs. Lauren Powell and Mr. Eiger only. It is said that it was.
by segagman
Mr. Eiger successfully ended the acquisition of Pixar, which cost $ 7.4 billion (about 808.4 billion yen), but it wasn't easy to get Disney back from a decade-long business slump. So, Eiger has come up with three strategies for rewinding. That is, 'Introducing the latest technology for animation production', 'Advancing aggressively in China and India that are growing rapidly', and 'Investing heavily in the transmission of high-quality, brand-powered content'.
The third philosophy of “focus on content transmission” is the basic concept of Disney +, a streaming service that Disney will launch in 2019. At that time, it was only a year after YouTube started full-scale service, Netflix was still a DVD rental business, but Eiger realizes that the Internet will completely change the content business It was.
“Disney +”, which Disney, led by Mr. Eiger, is fully prepared, has already become clear that the number of registrants has exceeded 1 million before the service started on November 12, 2019. It is expected to start.
It is clear that Disney's streaming service `` Disney + '' has exceeded 1 million registrants before the service started-GIGAZINE
by Rod Long
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