Softbank Announces Emergency Interview, iPhone 4S Rate Plan

SOFTBANK MOBILE held an emergency press conference on the price plan of iPhone 4S.

SOFTBANK MOBILE launches "iPhone 4S" from October 14

New campaign for iPhone "Alle Corso Sole campaign", started on October 14

◆ Full picture of emergency press conference

The press conference died the other daySteve Jobs, Apple's founder and creator of the iPhoneStarted with a memorial movie to.





Think different




The reservation reception of iPhone 4S draws on the will of Steve Jobs,Starting today from 16:00Representation to do. In addition, I revealed that at the time of iPhone 4 announcement iPhone 4S, and even the next iPhone.


"The iPhone felt every such passion and thought that reached the area of ​​art work, not a product. In order to provide true impression, in order to make a really beautiful thing, 99% satisfaction So Mr. Masayoshi's feeling that he wants to support Steve Jobs who will never give out things in a hearty manner, "says Masayoshi Son, who is president of SOFTBANK.


A grandson who looks back at the time of release of iPhone 3G three years ago.


Various iOS products appeared in 3 years.


And on 14th October 2011 iPhone 4S will be on sale.


Performance comparison with conventional models


IPhone 4S main unit price to the cheapest price in the world. Both are monthly prices after the application of monthly dividend, but the 16GB model is 0 yen, the 32GB model is 480 yen (total of 15,152 yen), the 64GB model is 880 yen (total 20,112 yen). It is said that the main body price of the 64 GB model was supposed to be originally 960 yen per month, but it seems that it hurriedly cut it to 880 yen. The price plan is as before.


Comparison with au version also released iPhone 4S. SOFTBANK MOBILE adopted W-CDMA for downlink maximums up to 14.4 Mbps, au adopted CDMA 2000, maximum downlink 3.1 Mbps.


As the biggest pointSoftBank Mobile version can receive incoming while downloadingThe point is cited.

· During online game, W-CDMA version can be resumed after incoming call
· On the contrary CDMA 2000 version will be treated as logout
· In the CDMA 2000 version, it will expire in the net auction while competing
· Even during stock trading





In summary it is like this.


Describe the progress status of radio wave improvement declaration


Appeal that the number of base stations has increased significantly compared with the past



According to the connection rate survey, NTT docomo, KDDI is 97%, SOFTBANK MOBILE is close to 96%.


According to an external cooperating company survey, NTT DoCoMo boasts the connection rate. In addition, it seems that there is also data that the non-out-of-home ratio also improved as NTT docomo or KDDI.


In addition, the number of Wi-Fi access points has reached 100,000 compared to 10,000 for KDDI. It is a great interview with competitors.



As further radio improvement ......


"Capital investment of 1 trillion yen (2 years)"


"Acquisition of the 900 MHz band"


If you purchase iPhone you can join iPad 2 from 0 yen per month "(iPad only) from zero to flat-rate plan"Arecore solo campaign"Until November 30th. President Son is said to be "so-called apple quarter".


About 40% of iPad users have less than 100 MB of data communication per month, but it seems that data communication to 100 MB will be 0 yen.


Furthermore, when users of existing iPhones (iPhone 3G, iPhone 3GS, subject to iPhone 4 are not eligible) change models to iPhone 4S,"Real free model change campaign" to change the installment balance of the model that I used to 0 yen to 0 yenTo the implementation until November 30 (Wednesday). It is probably a campaign to prevent existing iPhone users from transferring to another company's iPhone in October and November.


Finally it ends with showing thanks to Steve Jobs.




Question-and-answer session

TBS
As I mentioned earlier, the reason why the plan announcement was delayed and why Mr. SoftBank wrote against why au is making the network strength ugly? Please tell us something like that.

Grandchild
I was planning to do it at this time originally rather than delaying plan announcement. To the very last minute, I would like to deliver to many people by myself.

From the managerial figures, there was a talk about whether we could put out so far, but I wanted to give this impression to many people alone, and to do what we can do.

As for the second question, it is not about Uri and SoftBank's dimensions, but anyway, I think that we want to cherish this hot feeling, including all employees and staff of dealers.

KNN.com
Regarding the reservation of iPhone 4S, we are distributing reservation tickets at a certain mass merchandiser. Should the customer receive the 16 o'clock ticket and go to the shop after the release? In other words, it is also a question of whether I can not buy without making a reservation.

Grandchild
Although there are a few minutes of sale on the day in a year, it is also a ticket for a concert, but it is limited in the total quantity. As a way to get the most reliably it is easier for people who have made reservations to preferentially reach the hands reliably.

Moderator:
The selling on the day is now being studied, so basically it will be a form to make a reservation.

KNN.com
Will it be available for abundance regarding sales volume?

Grandchild
I'd like to prepare as many pieces as we can, but there are places where the order will flood from customers. I am talking all over the world every time. "This time there is a campaign and there is a lot to SoftBank," he says precisely (to Apple).

Free Naka
As mentioned earlier, the communication speed was 14.4 Mbps and there was a very high speed, but it is considered that the conditions of radio waves are quite satisfactory and it is unlikely that you can not receive the benefits of this speed-up unless the network is free. How will you improve the communication speed of smartphones in the future?

Grandchild
Wired lines are allocated exclusively for each person, but in the case of wireless, from the radio base stations to a large number of people, things of the speed of the previous time are shared at the same time. At the same time, when a large number of people are connecting it will share it, so the maximum speed is about that. Even in the same place, depending on the time of day and the location, of course, the speed is different, but the upper limit is determined at least by the design specification of the terminal side. However, of course, I think that there will be more places where the communication environment will be better than before.

Freedom is
I'd like to see more episodes with Mr. Jobs etc, but what made you encounter? Do you have any plans to be held such as memorial events?

Grandchild
There was something of a degree with Steve passing in various places, but sitting and talking carefully came to the point that he was going to be chasing Apple and now he will come back. It is a time of a situation where the scar of the heart is not healing yet. The eyes were shining brightly, but the mind was like a full-bodied creature ... ....

Actually, the introduction of Oracle's Larry Ellison who had been intimate with me from now has come to talk to me. Larry said to me, "Apple is going to go bankrupt, I became an outside officer, but as I have only one way to revive, I cried out at the executive committee cried out at the desk, there is no choice but to call that genius back. That is Steve, so let's have three meals this time ", Steve and three at Larry's home talked while watching cherry blossoms in full bloom. From that, it was that I came to and from each other's house.

There are friends with Bill Gates, Larry Ellison and Eric Schmidt of Google and others, that is, friends with a handful of people in Silicon Valley, but in common they all say "Steve is a genius" Is not it? After all the way of preaching is not extraordinary.


NHK:
I will ask you three points. Although this time iPhone 4S has price and iPad related service conscious of KDDI, although achievements have been retained until now, is there any chance of winning KDDI on sale?

Grandchild
In terms of "conducting the information revolution", there is also a thought that it is one group that shares the same intention. Because this wonderful work produced by Steve spans a lot of people. Because there are parts that we do not reach, it is wonderful that KDDI can be delivered together to more people. Of course, I think that we have to continue trying hard to continue where we are not going.

NHK:
I changed the setting of the communication price etc, but do you change this in the future by looking at the status of the sales volume?

Grandchild
Since I have only just begun, I would like to consider the future as future things, but I want to realize these feelings at all costs.

NHK:
Although Android's terminal has been increased considerably as a new terminal for the holiday shopping season, it seems that the existence feeling is diminished when you look at the charge system of iPhone 4S. Do you have plans to change the pricing structure of Android devices as well as iPhone 4S?

Grandchild
Although it will be a completely different approach, I believe that the innovation of various technologies will be born as we go through the information revolution, that sound competition is important all the time in the world. I think that it will be a driving force to convey wonderful excitement by people, so I would like to continue covering the various needs of many users who want to work firmly on Android as well.

Weekly Diamond Kojima:
I will ask two points. Although it is said that it is easy to move customers for installment sales, can we abandon liquidated credits?

Grandchild
As we are closely considering the specific methodology with the financial person, we have already fully studied it in the last few weeks and will be going to practice the methodology. As a numerical value of management it is already loaded.

Weekly Diamond Kojima:
Is there anything that Jobs learned as a manager?

Grandchild
What I learned from Steve is called a way of life in life rather than a business, there were lots of things I have learned very much about such a thing. Rather than the length of the living years, what did you do with a limited single life? What did you live for as long as you can. I learned that that is far more important.

Mainichi Newspaper · Dry
There is also a way to promote as comrades by being sold with KDDI, but as SoftBank once was a challenger, competition will occur with new entry. Please tell us your thoughts on this competition.

Grandchild
I think that it is not easy for things to have a world without competition. SoftBank is always on the side to compete as a challenger since its founding. There is competition and it is natural, and I am thinking of surviving as much as possible within that.

Because receiving a stimulus adds a healthy tension to that extent, I think that we must continue to do our best. I think that it is better to challenge anything to anything, so I would like to do a lot of hard work.


Nikkei news paper:
This time with sales of KDDI in combination with salesARPUWhat will be the prospects for? What is the impact on the scenario aiming for increased sales and profitability? Also, how is DoCoMo's movement about the iPhone simulated?

Grandchild
Although there are various sound competitions, I am thinking that it will expand the market, so I do not want to make a big change about our profit and prospects of management and I want to steadily increase profits. Competition in the industry as a whole has been around for a long time, so SoftBank is a person who is always trying to do it as usual.

Nikkei PC Kaneko
Although there is a story saying that it is cheapest in the world when including monthly quota earlier, KDDI seems to be cheaper about the main unit price. Looking at what you have at hand, 32MB is 10,000 ... ... probably a little bit higher even for monthly payment x 24 months.

Grandchild
The data flat rate communication fee is 570 yen lower, and the real burden of the terminal is 20 yen per month, which is higher for us. But since the data communication fee is cheap, well, when we sum it, if we are cheaper ... ...

TV Asahi:
How about thinking about maintaining the fixed flat rate of the packet?

Grandchild
The traffic of the network is piling up all over the world and I am constantly concerned because the data capacity is increasing with double game. However, it is not decided at any moment to fend about the packet flat rate immediately. However, I have always been careful about this matter from around 5 years ago.

Free Koyama:
I think that it would be better to enlarge the iPhone, make SIM lock free in the meaning of widening the iPhone to people, and be able to insert DoCoMo's SIM while receiving the benefits of SoftBank's terminal Please tell us your thoughts about that point.

Grandchild
SIM lock is not on our side, iPhone also has the ability to unlock function. It is the part that Apple is controlling as a business policy. So DoCoMo's problem is that of Mr. DoCoMo and Apple, I think that is not what we should say.

Dow Jones Osaawa:
I'd like to ask about Mr. Jobs, but I do not mean simply a successor in Apple, but many people are wondering whether people like him will also appear, but Mr. Jobs Do you think about the successor of the future from now on? Do you also have your aspiration as a successor?

Grandchild
Jobs is a single Jobs, I think that it is an inherent historical person named No Jobs before Jobs, No Jobs after Jobs. In that sense, I think that no one will replace him.

However, whenever I meet Jobs I always met with Tim Cook. Tim Cook is the person who shares Jobs' philosophy and thoughts most. Tim Cook is sharing the philosophy with him more than anyone in the world. So, I think, Steve chose Tim.

Nikkan Kogyo Shimbun Koganesaki:
I think that I will meet Tim Cook twice after deciding to release au, because I will also release iPhone from KDDI, but did you tell us about the development with au?

Grandchild
I do not think it should be commented on when and how many times we met, as Tim and Steve are my valued friends and respecters, I think that they are important and will remain unchanged from now on.