SOFTBANK MOBILE launches 2012 Winter ~ 2013 Spring New Product Presentation on the Net

On October 9, SOFTBANK MOBILE carried out a new product launch meeting from the winter of 2012 to the spring of 2013.

New product launch "2012 Winter - 2013 Spring" | SOFTBANK MOBILE Corp.

The recital started at 10 o'clock.


The situation of the venue just before the start is like this










Presentation began, President Masayoshi Son approached.


First of all, today's grandson president who touched Professor Yamanaka's Nobel laureate, which adorned a piece of newspaper.

Grandchild
There is something in the world that you can do but you are not doing it. However, I think that doing things that seems impossible also evolves things. I think competition is really wonderful. In the mobile world, Mr. KDDI and Mr. docomo are trying hard with network, terminal, service, fee structure and so on. As a result, we are going to transcend it anyhow, we are continuing our efforts day and night as customers are pleased. I would like to talk about such various efforts.


Grandchild
About the network, since we acquired Vodafone Japan, it has been afflicted by bandwidth. Other companies have a platinum band, but we did not have it. This is no excuse. I am doing my best as a result of engineers and others, as it provides customers with the world's highest level of network. Today, more than 80% of the terminals we have sold are smart phones. In this world of smart phones, of course it will not be enough to simply connect. More crisp, faster connection will be the key to the future competition in the future of smartphone.


About the service area of ​​platinum band. Platinum band and 2.1 GHz service area at September 2012 are like this


Depending on the platinum band, the range that radio waves can reach is wider than before.


Even in urban areas, the building was obstructed at 2.1 GHz, but since the platinum band wraps around, it is easy to connect.


Specifically, the improvement situation in Minato Ward is like this. On the 24th of July the red point which was hard to connect was improved easily on October 8 when the platinum band base station was opened.


Improvement rate of weak electric spot, graph that it is improving gradually.


We are also concentrating on spreading WiFi spots, as of October 8, docomo is 70,000 places, au is 200 thousand places, while softbank is 320 thousand places.


Grandchild
About SoftBank 4G and 4G LTE, we will start with 4G LTE. To put it concretely, this service is okay to understand that it is a network to make iPhone 5 easier to connect.


Grandchild
As for the LTE compatible area as of October, au's 541 is corrected to the number of municipalities, Softbank is 1090. For a wider range, high-speed communication can be used on the iPhone.


Grandchild
Specifically, three employees surveyed on the Shinkansen. The place where LTE arrives is ○, the place which does not reach is ×. When comparing with other companies very much we will look smaller, but with competition, the service is fulfilling like this in this way.


Grandchild
As a result of competition, last week,Present management integration with EMOBILE (e · Access)Did. Against this, in addition to the radio waves we have, we are able to serve the radio waves that EMOBILE has, which means that we can offer LTE's comfort widely, quickly and widely to more customers. is.


Grandchild
Now we are serving at 9000 base stations, but by March of next year we will have about 20,000 stations. After EMOBILE enters the group, it expands LTE service 1.5 times, and a total of 30,000 stations become LTE.


Grandchild
With this, we can develop the top level LTE service area in the world.


· Continued
Softbank 2012 Winter · Spring 2013 Spring Model All smartphone list is like this - GIGAZINE