A survey result that 'sales talk by AI showed sales four times higher than humans'
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Advances in artificial intelligence (AI) technology have led to the introduction of chatbots that can perform conversations that are as advanced as humans, and some companies have applied them to customer service. Such a chatbot already has the same level of sales power as a human being, and a survey result was announced that, in some cases, it showed four times the sales of a human.
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases | Marketing Science
https://pubsonline.informs.org/doi/10.1287/mksc.2019.1192
Artificial intelligence can improve sales by four times compared to some human employees | EurekAlert! Science News
https://www.eurekalert.org/pub_releases/2019-09/ifor-aic092319.php
Chatbots that automatically handle conversations are also called “ artificial brainless ” and have been clearly distinguished from AI. However, in recent years, chatbots that can perform advanced conversations like human beings by performing deep learning and natural language processing from analysis of conversation logs have also appeared.
A chatbot `` Hunk '' that can recognize the other's facial expression using a neural network and interact naturally-gigazine
Humans change their work performance depending on their physical condition and spirit, but AI does not. Also, because labor costs can be saved and costs can be kept low, some service companies such as Domino Pizza and American Eagle Outfitters use chatbots to deal with customers.
Research teams such as Professor Xueming Luo of Temple University compared the sales of over 6,200 financial service company customers when they had conversations with inexperienced human employees on a chatbot.
Then, if the customer doesn't know if the corresponding partner is a human or a chatbot, it turns out that the chatbot had sales four times that of a human. In addition, the sales of chatbots were almost the same as the sales of skilled employees.
by John Jackson
However, if the customer clearly indicated that it was a chatbot before the conversation, it turned out that sales from the chatbot fell by more than 79.7%. At the same time, we found that the conversation time with the chatbot was very short.
About this result, Prof. Luo speculates that `` If the customer knows that the conversation partner is not a human being, the chatbot knows nothing and thinks that the empathy is low, so he will refrain from purchasing the product. '' The
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