Revealed that Facebook usage time has dropped significantly
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According to a survey by Mixpanel , which provides business analytics services such as access analysis, “likes” and “shares” and posts on Facebook will decrease by about 20% in the year from April 2018 to April 2019 The cause is a scandal such as repeated privacy breaches, a major British newspaper newspaper Guardian points out.
Facebook usage falling after privacy scans, data suggestions | Technology | The Guardian
https://www.theguardian.com/technology/2019/jun/20/facebook-usage-collapsed-since-scandal-data-shows
The following image is a graph created by the Guardian based on the survey data of Mixpanel, and shows the subsequent change with the utilization rate of Facebook in April 2018 as the standard value of 100. The Facebook usage rate 'slumped' by about 10% from April to May 2018, and although it showed a slight recovery trend in the summer of 2018, it dropped again around November 2018. In April 2019, one year later, it decreased by 20% compared to the previous year.
Guardian points out that the behavior of Facebook users is linked to Facebook's scandals. By the end of March 2018, it was reported that the consulting firm Cambridge Analytica had abused about 50 million Facebook user data.
The scandals of Facebook continue from then on. Facebook reported a security breach that could affect about 50 million users in September 2018.
In November 2018, Facebook had a public relations firm write articles that strongly criticized Google, Apple, investor
The relationship between a PR company writing an article criticizing Google, Apple, etc. and Facebook is reported-GIGAZINE
It has been pointed out that in April 2019, over 500 million Facebook user information was accessible to anyone.
It turns out that over 500 million Facebook user information has been made publicly accessible to anyone on the cloud server-GIGAZINE
Guardians claim that Facebook's usage is declining each time a Facebook scandal like this comes to light.
Meanwhile, according to the quarterly report submitted by Facebook itself, the number of active users per day and the number of active users per month have both increased by 8% in the year from March 2018 to March 2019 ... apparently ... The Guardian survey and the Facebook report seemingly at first glance contradictory, but what the Guardian reported is 'user activity time', and the Facebook figures show that 'you log in even once a day / January The number of users who This means that while Facebook's active account is on the rise, in fact the time for users to use Facebook is on the decline.
American marketing company eMarketer, although the United States of Facebook users of the average utilization time was 41 minutes per day in 2017, in 2018 and was reduced to 38 minutes has announced . On the other hand, in eMarketer's survey of 'How often do you use social media' conducted in February 2019, there are many social media who have answered that 'we use Facebook frequently' Among them, it was 51%, which is the largest.
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