How does Apple choose an app to publish on the App Store? Explanation of former and middle person

Apple is known for choosing the apps to be published on the App Store on a very strict basis, but how does Apple look for Phillip Shoemaker who oversees the App Store and reviews the apps from 2009 to 2016? It has been revealed whether you have licensed the app.

Why Did Apple Reject My App? Ex-Head of App Store Review Explains-Bloomberg
https://www.bloomberg.com/news/articles/2019-05-28/why-did-apple-reject-my-app-ex-head-of-app-store-review-explains

The iOS app needs to be licensed by Apple before it can be sold on the App Store, but this certification is known to be very strict, and many apps have been excluded since the App Store opened in 2008 It has come.

For example, Gravity, an application that measures the weight of objects using the 3D Touch that senses the pressure of a finger tapping the screen, has been rejected for publication on the App Store. Apple can only speculate because it does not explain the details of the reasons for refusal, but the developer analyzes it as 'the point where the user may put a heavy thing on the screen and break the display'.

Why is Apple rejected 'Gravity', an application that weighs objects using the new iPhone '3D Touch' feature?-GIGAZINE

According to Shoemaker, in the early App Store, three reviewers were reviewing one app, which took a lot of time. After that, the reviewer for one app became a single person, but from the idea that 'it is necessary to use human power instead of an automated tool to remove an inappropriate app or a buggy app' The review continues even at the time of article creation. Still, they have not been able to completely prevent 'the app that should not be there is in the App Store'.

App reviewers bring their Macs and iPhones to a small conference room every morning, select 30 to 100 apps and download them to the device for testing. App reviews are a time-consuming task, and as the App Store grew, so did the number of staff, making the California office more open and collaborative.

And Apple has ordered Shoemaker and his team to evaluate equally well with large enterprise apps such as Google, even small third party apps. 'I've been calling Facebook all the time' because even apps that are important to the iPhone and iPad are reviewed without any compromises, 'I've been calling Facebook forever.' I wrote something, 'says Shoemaker.

Also, Shoemaker admits that there was a concern within Apple that 'Google and Facebook may be creating a variety of apps that will replace the features of the iPhone,' why Google Voice wasn't readily accepted on iOS. . But in the end, Apple started to handle these apps on the App Store.

Mr. Shoemaker has confessed that it hurts very much when contacting a person who refuses the application that has been applied, 'If you do not publish the app on the App Store, the developer buys food and picks up the children. It means that you are depriving you of the opportunity to earn money to

He also pointed out that the competition for Apple to fight their apps against third party apps is getting tougher every year. Apple's developer conference, WWDC19, will start at 2 am on June 4, 2019 Japan time, but just before WWDC it is said to be 'chaos' every year, so at the time of writing, Apple was just getting ready I said that.