Netflix experimenting with users trying to change the order of content playback



Netflix original short animation anthology that David Fincher and Tim Miller produce is ' Love, Death & Robot '. In this work, several animated short films on the theme of love, death and robots are distributed together, but it is clear that Netflix is intentionally changing the playback order of each episode by the user. You are

Netflix is experimenting with different episode orders for its new anthology show-The Verge
https://www.theverge.com/2019/3/22/18277634/netflix-love-death-robots-different-episode-orders-anthology-show

In video content such as dramas and animations, the 'number of episodes' is usually decided, and each episode is viewed in order. If you watch each story at random or just skip one story, there is no choice but to miss a story or overlook an important foreshadowing line. However, 'Love, Death & Robot', which is distributed as Netflix's original content, has prepared 'four viewing orders' as a new attempt.

Since 'Love, Death & Robot' is an anthology series in which each story is an independent story, it is not necessary to watch each story in a specific order. However, changing the viewing order of each episode 'may change the impression you have on the episodes you saw later,' notes The Verge of foreign media.

LOVE DEATH + ROBOTS | ???? Trailer [HD] | Netflix-YouTube


It became clear from the tweets of some Twitter users that Netflix prepared four patterns in the play order of 'love, death & robot'. Twitter user @ Lukas Thoms found, 'I found a very ridiculous attempt. The order of' Love, death & robot 'is that Netflix is changing the user according to' normal or gay? ' It comes to light from what I did.



The screenshot attached to the following tweet shows the order of 'love, death & robot' displayed on the left with the homosexual @ LukasThoms's Netflix account, and the right is the heterosexual @ LukasThoms's friend This is the order displayed in Andrew's account. In the account of @LukasThoms, homosexual episodes are played as the first episode, while in the account of friend Andrew, heterosexual stories are played as the first episode.



Netflix's official account has responded to this tweet, and 'We have never dealt with content like 'Love, death & robot' (a program that changes the playback order), so it's completely new. We have a challenge: “Love, Death & Robot” has 4 play orders, and the play order displayed on each user's account has nothing to do with gender, ethnicity or sexual identity None, we do not have any such information. '



Netflix uses A / B testing to determine various designs, and not only does it screen the artwork for each program, it also uses A / B testing to change page layouts. So far, A / B testing has not affected the content itself, but with the latest 'Love, Death & Robot', in order to verify 'which play order is the best?' B test seems to be utilized.

Such experimental attempts at Netflix have been problematic in the past, and by October 2018 'Netflix is not a white actor starring in black and white film artwork for black users, but a supporting role. It is a big problem because you are displaying black actors. Note that Netflix claims that thumbnails are automatically generated by algorithms and have not demographically targeted users.

Is Netflix Targeting Users By Race Through Thumbnails? – / Film
https://www.slashfilm.com/netflix-targeting-race/



It is pointed out that 'Love, death & robot' this time 'is Netflix changing playback order from the user's sexual preference?' They claim that they are not collected specifically, and The Verge also tested independently, saying that 'no evidence was found of targeting sexual preference.'

In addition, 'Love, death & robot' which Tim Miller was in charge of original work / production is distributed by Netflix.

Love, Death & Robots | Netflix Official Site



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in Web Service,   Video,   Anime, Posted by logu_ii