'Jump advertisement' function that identifies the program being broadcast and displays a banner advertisement in real time has appeared on the smart TV 'VIZIO'
VIZIO Introduces Jump Ads to Connect Linear TV With Streaming | Business Wire
https://www.businesswire.com/news/home/20220331005913/en/VIZIO-Introduces-Jump-Ads-to-Connect-Linear-TV-With-Streaming
Vizio TVs are now showing banner ads over live TV --FlatpanelsHD
According to consulting firm Accenture, 60% of viewers are dissatisfied with navigation across streaming services and apps. 'Jump advertising' is a function that provides an answer to this confusion of 'what to look for next'.
VIZIO has partnered with FOX to place a jump ad at the end of the first episode of the new documentary comedy show ' Welcome to Flatch ' as a test. This ad allows viewers to continue watching additional episodes of the show or watch past episodes on the FOX NOW app. VIZIO said in a news release that it will seamlessly extend the viewing experience with the click of a button, improving the smart TV experience for both viewers and content providers. Specifically, a banner like the one in the image below will appear.
In the future, using VIZIO's Inscape ACR (automatic content recognition) technology, it will be possible to display overlay advertisements in real time when it is recognized that the program on the TV is a jump advertisement program. ..
'Jump advertising is another step in the right direction to simplify content discovery and navigation and create a more engaging and interactive viewing experience for viewers,' said Adam Bergman, vice president of advertising sales at VIZIO. Said.
Natalie Park, Senior Vice President of Marketing Strategy and Media at FOX Entertainment, said, 'Clearly, the viewing experience is changing and both linear and streaming play an essential role. Jump to integrate both. Innovations like advertising will meet the on-demand expectations created by the cultural phenomenon of 'Binge Watching' and create a better live viewing experience. '
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