Who is going to get it? Reasons for sexy reasons for advertisements for men's underwear are obvious

The image above appointed David Beckham as a modelAdvertisement for men's underwear for Armani in 2007However, if there are many people who have wondered as "Whom do you want to appeal to anyone?", Seeing advertisements for men's underwear that sexy men are taking a sensational pose like this Is it not?

There are not many people who are pleased with men 's sexy poses for men, so it is difficult to understand the intention of what to tell who they want to tell, but it is unexpectedly known by surveys of customers at certain department stores The circumstances of marketing for men's underwear has been revealed.

Details are as below.Men only buy pants for 17 years of their lives - Telegraph

British department storeDebenhamsA survey of customers revealed that men did not buy their underwear for only 17 years in their life and that they left the women to purchase underwear for the rest of the decades. Based on this consumer trend, it seems that sexy advertisements for men's underwear department display and men's underwear are actually targeted to women.

According to the results of this survey, men wear underwear bought by their mothers from birth until their teens and after living their own underwear purchased themselves for only 17 years from about 19 to 36 years old, It has been suggested that you will leave your underwear department so that your spouse or partner will be entrusted with purchasing underwear. Unlike women, there is no need to try on clothes when buying underwear, so it seems no problem to leave mothers or wives to purchase as part of their daily consumables unless there is particular attention.

Rob Faucherand of Debenhams says, "Even the most masochist men delegate to the women as soon as possible the grave task of underwear, the purchase of clothing closest to their man's symbol, as soon as possible I also feel strange. " "If you analyze Freud in this phenomenon surely you will have interesting insights on human relationships"

Men's underwear sale is the largest in the UKMarks & amp; Spencer(M & amp; S)I have noticed this trend for a long time ago and I testify that the men's underwear department in the store is making a sales floor targeting female customers. Many underwear makers are also doing marketing targeting women. Among other things,Armani, It seems that erotic advertisements that David Beckham has appointed as a model for men's underwear are made to appeal to female susceptibility.

Watching the advertisement of sexy men's underwear seems to be wonderful if anyone who was wondering as to what "what do you want to do ...?"? If you ask that the actual target buyer layer is a woman Is it not?


M & S spokesperson said, "David Beckham styleHipster · PantsI know that there are many women overwhelmingly purchasing ". Also, most of the reviews written about men's underwear at M & S's online shop are by women.