LEGO announces 'Hidden Side' in which the world of blocks made with LEGO moves in AR space
LEGO (LEGO) block which assembles small blocks and creates, after having completed the object of three dimensions, there was no other choice but to enjoy using the imagination afterwards. " Hidden Side " has been released that makes it possible to enjoy authentic fun even after making a LEGO that creates a world of augmented reality (AR) by merely holding a smartphone and tends to be focused on "making" .
LEGO GROUP Introduces LEGO® Hidden Side ™, Combining Building with Augmented Reality to Create a New Way to Play - News Room - About Us LEGO.com
https://www.lego.com/en-us/aboutus/news-room/2019/february/lego-hidden-side/
Lego's newest playsets are haunted by AR (update)
https://www.engadget.com/2019/02/14/lego-hidden-side-ar-toy-fair/
The concept of "Hidden Side" which breathes Lego using AR application can be confirmed in the following movie.
LEGO Hidden Side 2019 - FINALLY, a new action theme! - YouTube
A girl who turns the camera of the smartphone to the bus assembled with LEGO · block.
The bus in the smartphone is running.
With the "Hidden Side" application, various stories will be developed in the AR space with the assembled blocks set as the stage.
AR app has a "puzzle" element as well.
Changing and improving the assembled block changes the story development, so it is possible to enjoy various ways. Since contents are updated on the application, you may not get tired of playing.
"Ghost" appears in this block.
AR app has games that catch many ghosts that appear.
Speaking of LEGO 's way of enjoying LEGO until now, "creative" activities using blocks were the main, and the enjoyment after making it only imagined exclusively the world of three - dimensional objects. In "Hidden Side", the world created by the block changes as an augmented reality and you can enjoy the world through smartphones.
There are 8 kinds of block sets corresponding to Hidden Side in total and it is expected to be 20 dollars to 130 dollars (about 2200 yen to 14 000 yen). It will be released in August 2019.
LEGO is exhibiting Hidden Side at the American International Toy Fair held on February 13, 2019 in New York, USA. You can check the state of the block displayed at the venue and the usability of Hidden Side application with the following movie.
LEGO Hidden Side + App Demo | New York Toy Fair 2019 - YouTube
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LEGO (LEGO) block which assembles small blocks and creates, after having completed the object of three dimensions, there was no other choice but to enjoy using the imagination afterwards. " Hidden Side " has been released that makes it possible to enjoy authentic fun even after making a LEGO that creates a world of augmented reality (AR) by merely holding a smartphone and tends to be focused on "making" .
LEGO GROUP Introduces LEGO® Hidden Side ™, Combining Building with Augmented Reality to Create a New Way to Play - News Room - About Us LEGO.com
https://www.lego.com/en-us/aboutus/news-room/2019/february/lego-hidden-side/
Lego's newest playsets are haunted by AR (update)
https://www.engadget.com/2019/02/14/lego-hidden-side-ar-toy-fair/
The concept of "Hidden Side" which breathes Lego using AR application can be confirmed in the following movie.
LEGO Hidden Side 2019 - FINALLY, a new action theme! - YouTube
A girl who turns the camera of the smartphone to the bus assembled with LEGO · block.
The bus in the smartphone is running.
With the "Hidden Side" application, various stories will be developed in the AR space with the assembled blocks set as the stage.
AR app has a "puzzle" element as well.
Changing and improving the assembled block changes the story development, so it is possible to enjoy various ways. Since contents are updated on the application, you may not get tired of playing.
"Ghost" appears in this block.
AR app has games that catch many ghosts that appear.
Speaking of LEGO 's way of enjoying LEGO until now, "creative" activities using blocks were the main, and the enjoyment after making it only imagined exclusively the world of three - dimensional objects. In "Hidden Side", the world created by the block changes as an augmented reality and you can enjoy the world through smartphones.
There are 8 kinds of block sets corresponding to Hidden Side in total and it is expected to be 20 dollars to 130 dollars (about 2200 yen to 14 000 yen). It will be released in August 2019.
LEGO is exhibiting Hidden Side at the American International Toy Fair held on February 13, 2019 in New York, USA. You can check the state of the block displayed at the venue and the usability of Hidden Side application with the following movie.
LEGO Hidden Side + App Demo | New York Toy Fair 2019 - YouTube
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