Pantone announces that the color of 2019 is 'Living Coral'

Pantone (Pantone) announced the annual color of the year annually, deciding the theme color of the next year based on trend analysis. Although Pantone's color of the year is said to have a major influence on design, fashion, entertainment, etc, the 2019 color was elected the vivid pink color of living coral " Living Coral " .

Pantone · Color of the Year 2019
https://www.pantone-store.jp/coy2019/index.html

Living Coral Is Pantone's 2019 Color of the Year - Adweek
https://www.adweek.com/brand-marketing/living-coral-is-pantones-2019-color-of-the-year/

"PANTONE 16-1546 Living Coral" which is vibrant but mellow has been elected as Pantone Color of the Year in 2019. You can see what kind of color it is in one shot by watching the following movie.

Pantone Color of the Year 2019 - Living Coral - YouTube


"PANTONE 16-1546 Living Coral" is, as its name suggests, the same brilliant pink color as the living coral.

This is "Living Coral". A color that feels kindness even though it is vivid.

By the way, Pantone Color of the Year in 2018 was "PANTONE 18-3838 Ultra Violet".

Pantone Color of the Year is elected by Pantone Color Institute, Pantone's consulting department, which analyzes color fads each year. Especially Pantone Color Institute is paying attention to the branding effect of color, "Because Airbnb and Apple used coral colors over the past few months", the 2019 Pantone Color of the Year "Living Coral "is said to be a fashionable color.

Pantone expresses "Living Coral" as "a casual and happy color", a symbol of the innate need of exploration of optimism and pleasure. "Color is an equal lens that we experience nature and digital reality through it," said Riotris Eisman, Executive Director of Pantone Color Institute, who is strongly informed of human interaction and social connection Because I am hoping, the cheerful Pantone Living Coral shows humanity and spirituality will touch the heartstrings of people's hearts ", he says the reason for the selection of" Living Coral ".