How does Pantone (Pantone) in the color swatch book change "color" into money?

ByIan Ransley

Selling color samples "Pantone(Panton) "in partnership with Softbank in JapanOverwhelming color variation mobile phoneIt is also known to have released. Bloomberg dealing with economic and financial information explains the reason why Pantone's analog color book still continues to sell in modern times when the Internet became popular and easy to see color swatches.

How Pantone Is Still Turning Color Into Money - Bloomberg
http://www.bloomberg.com/news/articles/2015-08-26/how-pantone-is-still-turning-color-into-money


Pantone develops color at the laboratory and raises revenues by selling color signs of various colors to textile factories, printing shops, designers, and so on. Although it is a very simple business model of "selling colors", Pantone is not selling the same color all the time, it is reviewing the type of color every year, and in 2015 "ballet shoes" "spice roots" 210 colors such as "Jurassic Gold" and "Sea Turtle" are new in the color sample bookadd toIt was done. These colors are given exaggerated names, but they are all in nature.

Pantone does not publish revenue, but according to Molly Walsh, a spokesperson, in 2014 it had generated the highest revenue since its founding. Given that modern society can easily obtain colors using the Internet etc., the increase in Pantone is amazing.

ByWebcointernet

When designing products, to communicate colors to web designers, use standards such as RGB, CMYK, color wheel, and specify colors exactly. However, not only Pantone is making color swatches, but there are many competitors in Pantone, for example SCOTDIC Colors from New York is specialized in cotton and polyester colors and famous for the fashion industry is. The US government also has its own color rules.

Nevertheless, the reason why designers prefer Pantone's color swatches is because you can see the color at once by expanding Pantone's color book "Plus Series" containing 1755 colors as a fan is. In addition, Pantone's "Fashion, Home + Interiors" contains 2310 cloth swatches. In addition, Pantone has also created color swatches that burned color swatches onto plastic cubes, which are useful for designers of industrial products to pick colors.

BySinéad Cochrane

Pantone said that it is making a color sample a little mystique in order to prevent color business from flowing out to the digital platform. For Pantone employees, there is a staff called "Mix Master" that creates colors in the compounding room, but now it is called "color economists" and "color psychologists" by name of job title and 20 of all 120 employees ~ 60 people are investigating color fads all over the world. Due to the growing interest in health and natural food worldwide, 210 colors added in 2015 are said to have many orange and pink lines. In addition, many blue-based colors preferred by technology companies are added.

Professor Langdon Graves, an expert on color science, said, "Mix masters investigate the color and make color change, Pantone's color sample is not just a color reference." I will. Therefore, fashion designers and companies wanting to know the color fashion, Pantone'sColor epidemic prediction bookWe are also purchasing Pantone experts as consultants. If you simply create a color sample, you can do it at other color swatch book makers and printing labs, but only Pantone can predict color fashion.

In addition, products such as coffee cups and iPhone cases, picture books for children, etc. are also being sold, making full use of the design unique to Pantone's color tile, and Pantone obtains the logo usage fee in exchange for selling products.

ByEelke

Below is a shop of Pantone Cafe which is operating in Monaco. The entire exterior is like a color swatch of Pantone.


In Pantone Cafe, "Pantone Eclair" etc. using wrapping paper imitating a color swatch book etc are on sale.


Bloomberg analyzes "The value of Pantone's color sample system is" standardization of color "". If you have a Pantone color swatch book, you can create exactly the same color in remote places such as Canada and Vancouver. Susan Scafidi of Fordham Law School says "Pantone seems to benefit from the Internet because Pantone has quickly established a color swatch system and made it popular around the world." Tiffany, Hermes, Christian Louboutin and other fashion brands use Pantone color codes when designating colors. "You can say that almost all people working in the fashion industry are using Pantone's color swatch book," Scafidi said. From the viewpoint of intellectual property and manufacturing, when preparing fashion supplies, it is necessary to accurately designate colors, and using Pantone's color swatch makes it easy to designate colors.