Confessing the anguish of the modern star 'YouTuber' with many fans nakedly


by Gianandrea Villa

"YouTuber (YouTube)", which creates various original contents on YouTube and enthusiasts viewers, is a profession that one of three children adores and a profession attracting worldwide attention. I think that some people may think that YouTuber "I do not have any stress as I am doing what I like", but the pressure received from tens of thousands of viewers is unimaginable and such The Guardian features special distress and problems unique to YouTuber.

The YouTube stars heading for burnout: 'The most fun job imaginable became deeply bleak' | Technology | The Guardian
https://www.theguardian.com/technology/2018/sep/08/youtube-stars-burnout-fun-bleak-stressed

Creating content on multiple YouTube channels, such as popular YouTube channel " Cool Ghosts " that has over 58,000 subscribers and over 7 million channel replays, and also works as YouTuber Matt Lees .

Lees says he learned "feeling like hitting a lottery" when activities on YouTube became aware of the fact that you can post work on posting movies on YouTube. The following movie that Lees first succeeded in skipping big hits on YouTube. When PS 4 was announced in February 2013, we released the following movie summarizing its contents briefly, and we recorded a huge hit that will be played more than 1 million times in a few days from the release.

PS4 Announcement - Abridged Version - VideoGamer - YouTube


Lees says humility as "It's not a big hit with the current YouTube criteria", but at the time it was said that it was one of the most watched movies in the month published. For YouTube, we have adopted an algorithm that recommends to other viewers of other movies for channels that once released a movie that hit a big hit. Therefore, if one movie is hit, it seems that it will lead to acquiring many subscribers and getting higher income. Lees also seems to have acquired many subscribers, he says that this moment was the first moment when he felt that "YouTube can work".

However, it seems that such excitement was immediately leading to anxiety. "Simply creating great stuff is not enough to earn replays on YouTube, YouTube expects consistency and frequent updates.If you can not do that, popularity falls off quickly It's incredibly easy for YouTube's algorithm that gave you wings to lose interest in you, is incredibly easy, "Lees said, and a lot of effort to form a popular channel on YouTube It is said that daily updates are necessary.

Lees's number of subscribers rose from about 1000 people to 90,000 at a stroke, and it gushed from the British public broadcasting station " Channel 4 " to requesting co-production of a special program. Although he seems to have worked on program production after receiving the work request, Lees thinks that there is a possibility that the search ranking of the channel may be dropped if still not uploading the movie one day, even if the movie submission by his own account is posted daily He seemed to have gone without missing.

Although he seems to be attacked by a feeling of tiredness immediately afterwards, Lees's channel gets more and more popular by continuing working without resting. However, at the same time, in the movie created by Mr. Lees, more provocative expression increased and irritated emotions began to seep out of the content. While looking back at the time, Mr. Lees said, "It is clear that content that causes deliberate discord is becoming the king of the current online media.YouTube amplifies people's heart-shaking things more This content is one of the most toxic ones and you can not work properly because the YouTube algorithm has loved you. "From real experience "As the popularity goes out, a vicious circle is formed that makes content that is harmful to people," he says.

Furthermore, "The human brain is not designed to interact with hundreds of people every day, and when thousands of people give direct feedback on their work, something is in my mind I can taste the feeling that it is broken. "I assume that the work seen from many people every day was more stressful than I imagined. Lees seems to have developed a thyroid problem and at the same time it suffered from chronic depression as well. Looking back then, "It was supposed to be the most fun task you can imagine, but soon it was terribly rough and lonely I changed my work to feel ", confessed the difficulty of working on YouTube.



YouTuber who gained popularity like Lees operates ElleOfTheMills which is often in depression and burnout, so that the total number of channels reached 100 million times Elle Mills was one who felt such a stress.

Mills has released a movie "Burnt Out At 19 (burned out at the age of 19)", it is a great success as YouTuber, while oneself himself said "I am not happy so much" and dissatisfied with my daily life I am throwing out what I am holding. Also, daily anxiety continues to increase, revealing that depression is getting worse.

Burnt Out At 19 - YouTube


Besides, it has many of the audience to the three largest in the world elrubiusOMG operates the YouTube channel that elrubius 's has announced that it would temporarily pause the movie post in May 2018. It is difficult to imagine how psychologically how it's going to pause the updating of the YouTube channel that has been played over 10 million times in each movie until then.

Me voy a dar un tiempo - YouTube


For people who are engaged in the distribution of movies such as YouTuber, it seems that "daily update" and "anxiety" are elements that can not be separated even if cut off. Ninja, a professional gamer who earns over 50 million yen monthly on the game distribution service Twitch, wants to know the difficulties of working streaming distribution on my own? I am streaming streaming less than 48 hours I did not do it, I lost 40 thousand sponsors, so I'm planning to go back to that harsh job today, "even though I was a popular distributor, I neglected to update on a single day It reveals that viewers will leave at a stretch only by themselves.


There are few sympathy voices for Ninja on Twitter, but it is clear that game distributors on YouTuber and Twitch who have had a certain level of success with similar pressures have it.

Austin Hourigan, who runs ShoddyCast , said, "Regular content releases build viewers' loyalty, and the more loyalties the higher the likelihood that viewers will come back. That way it's as safe as financially safe in a whimsical environment like YouTube. "At the same time, they are complaining about the necessity of mental care for YouTuber," All YouTube I think that people working on above need therapy. "In fact, we are actually setting up a care organization for distributors with YouTuber colleagues.


by rawpixel

When you open the YouTube top page, the movie content curated by the algorithm is displayed as "Recommended" there. These are tailored to each individual user, and when it meets your taste, it will be effective enough to lead to subscribing. Users feel that "YouTube understands their favorite content", and at the same time, advertisers feel that the advertisement videos that are played back in between the content will reach the appropriate target, so the audience or advertiser It seems that YouTube's algorithm is very secure if you do.

However, due to algorithm-led content curation, creators are afraid of when they become limited viewers, feel that they are disposable pieces, updating their channels frightened by the appearance of new content creators every day The Guardian points out that it will have to go.

Catherine Law, a researcher at the University of California at Irvine, who is engaged in research on online communities, not only is the frequency and consistency of content creation linked to YouTuber 's burnout syndrome, etc. but also activities and fans with fans Interchange also has a big influence. "Although this type of labor is invisible, it is a very burdensome contributor to the stress on occupation, and in many cases, creators are harassed, safety and privacy It also leads to the onset of PTSD because it is infringed by sea, "he says.

In addition, Ms. Law is a factor that affects mental health aspects for distributors such as YouTuber, "Communication with viewers", "Stress by reading comment received", "Number of sponsors and subscribers Financial uneasiness coming from, etc. "," The reputation on the community and the pressure coming from the connection between YouTuber "etc. are cited.


by Christian Wiediger

In addition, Mr. Law points out the possibility of hitting a stalker and other people by activating on YouTube. In fact, there is a case that a man who fell in love with a female YouTuber aimed at the boyfriend and armed and invaded the house.

A man who fell in love with a lady YouTuber armed with aiming at the boyfriend and intruded into the house - GIGAZINE



In addition, YouTube is also worried about the risk to the mental side of the content creator side, and has released a lecture movie to avoid burnout syndromes such as the following. It was Therapist Kati Morton who produced the movie, YouTuber that he is also managing the channel on YouTube.

What is Creator Burnout? | Master Class # 1 ft. Kati Morton - YouTube


However, Mr. Morton himself revealed that he continues his activities while feeling the pressure "I must post a movie on YouTube", "YouTube's revenue can change at any time, you will see your movies Users may suddenly decline for a variety of reasons, which inevitably results in less income. " For these reasons, Morton says he can not hire people for movie production.

Morton thinks that the answer to change such a situation is in the algorithm of YouTube, "YouTube gives rewards to people who post content every day.YouTube has created its own algorithm, and we will rebuild it It should have power, too, if the administrator sets different standards, it should be a great help for creators, we are also human beings and we need time for ourselves, " I am appealing for renovation.

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