Half of iPhone users turned out to be considering switching to a new model

Three new iPhones called " successor to 5.8 inch iPhone X ", " 6.5 inch iPhone X Plus " and " 6.1 inch entry model " are said to be booked in mid September 2018 . In response to this, the US venture capital · Loup Ventures conducted market research, I found that the interest of smartphone users in the US against the iPhone is much higher than the year 2017 in the previous year.

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Loup Ventures investigated the intention of purchasing mobile phones and smartphones in the future to announce the new iPhone that is said to be held in September, targeting 530 American consumers.

Approximately 60% of 530 respondents were iPhone users and 212 people, or 40%, were Android users. According to a similar survey conducted in 2017, about 23% of iPhone users tried to change to a new model. In contrast, in a survey conducted in 2018, 48% said that about half of iPhone users are considering purchasing a new iPhone. Loup Ventures says that this figure of 48% is a positive indicator of future iPhone demand while pretending that it is different from the actual purchasing rate, which shows purchase willingness to the last.

Also, 19% of Android users are also thinking about switching to the iPhone in 2019. In the questionnaire survey conducted last year, it was 12%, so it can be said that the proportion of those who are considering switching is increasing.

In addition, among the people who are trying to purchase the new iPhone, 42% found out that they plan to purchase one of three types of iPhones that are scheduled to be released in the fall of 2018. And of the remaining 18%, iPhone X, 16% iPhone 8, the remaining 24% thinking about buying other iPhone.

When I asked "Are you interested in smartphones with stronger augmented reality (AR) function?", 21% of respondents said that they were "interested" in the questionnaire in September 2017 In the survey in 2018, it was found that it increased to 32%. Based on this result, Loup Ventures points out that "the importance of mobile AR function is rising."