IPhone users who are planning to switch to the new iPhone in 2018 proved to be stable and stable

A survey found that 22% of existing iPhone users are considering switching for the new iPhone (iPhone 2018 model), which is expected to introduce 3 models. By comparing with the results of the past survey etc., we are guiding the forecast that the business of Apple will be steady from the iPhone replacement cycle.

iPhone Intent to Upgrade Survey Suggests More Predictable Demand | Loup Ventures
http://loupventures.com/iphone-intent-to-upgrade-survey-suggests-more-predictable-demand/

Loup Ventures, a research company, conducted a questionnaire survey for 511 people in the United States. About 20% of 226 respondents to the questionnaire were iPhone users, 22% of which were found to consider upgrading to the new iPhone which will be released in the fall of 2018. According to Loup Ventures, the rate of transfer to the new iPhone was 23% for iPhone X in 2017 and 15% for iPhone 7 in 2016, so the expectation for the 2018 model will be as high as iPhone X I understand.


Furthermore, in the survey, 20% of iPhone users are planning to change to the iPhone 8 or iPhone X of the current model (2017 model) in 2019. However, expectation for the 2018 model seems to be large as a change target.


Data from the past two years suggests that the annual growth rate of the iPhone will fall within a predictable range of 1 to 5%, and because of the low growth rate, the pattern of upgrading is easier to predict For investors, "iPhone business isSubscription model(Flat-rate service), "Loup Ventures points out.