If the design of the new iPhone 7 is the same as the existing terminal, the user who upgrades 10%

ByKārlis Dambrāns

Although Apple announces a new terminal that has been redesigned every year, it is said that the iPhone 7 planned to be released in 2016 will not change significantly from the iPhone 6 / 6s. News of the siteQuartzAccording to a survey conducted, if the design of the iPhone announced in 2016 did not change, existing iPhone users will only upgrade the device at only 10%.

Survey: Only 10% of iPhone owners say they'll upgrade this year if Apple (AAPL) does not release a new phone design - Quartz
http://qz.com/726617/only-10-of-iphone-owners-say-theyre-very-likely-to-upgrade-this-year-if-apple-doesnt-release-a-new-phone-design/


First of all Quartz did ask "How often do you upgrade iPhone?" The most common was "every two years", "every three years", "every four years", "every year", "more than once a year" continues. Up until now, two years contract was mainstream, every two years was top.


Also, the answer to the question "Are you interested in upgrading to a newly designed iPhone?", "Mostly interested" is 37.9%, the largest. "Interested in particular" "It is quite interesting" combined with 63.2%. On the other hand, "I am not very interested" and "I am not interested at all" totaled 36.8%. These people are already satisfied with the current iPhone.


"If you did not change the design of the iPhone that appeared in 2016, will you upgrade your iPhone?" Answers, "probably do not" "do not do" is nearly 80% to the majority.


"There is some adaptation" to the question "Does it adapt if Apple launches a three-year upgrade?" Is 35.6%.


As you can see from the survey above, many people repeated iPhone users' cycles of switching to the new iPhone in the 2-year cycle, but in the US new contracts for smartphones are two-year contracts or 1 An annual subscription plan has appeared, and Apple has also launched the "Upgrade Program" which can be switched to the latest iPhone every year from April 2016 in accordance with it. Changes have occurred in the sales cycle at two-year intervals that have been on for nearly 10 years, but as one of the reasons for such changes, "The smartphone market can not afford to expand," " It is pointed out that there is no time to afford innovation in a short time ". However, there are few users participating in the upgrade program, and it is hard to say that the program is still functioning well.

Apple will not make major design changes on the device announced in 2016, furthermore "iPhone 7s" will be skipped in 2017, and "iPhone 8", which has improved the perfection, will be released following iPhone 7 It is predicted. Approximately 60% of iPhone users are using older devices than iPhone 6 as of June 2016, so in view of the upgrade interval so far, in 2016 it is imperative to release a new terminal Although it is true, there is also the possibility that users upgrading at 2-year intervals to this release will be upgraded at three-year intervals. This means that users who used 3 terminals in 6 years will only buy 2 iPhones in 6 years. In this trend, since Apple relies on iPhone for much of its revenue, it is considered unlikely that the overall revenue decline will be inevitable.