Survey result that Android has higher loyalty than iOS

byAidan

Users of Apple products are highly loyal,BelieverAlthough it is sometimes called, a new survey found that Android users' loyalty is higher than iOS users.

Microsoft Word - CIRP news release 2018-03-08 OS loyalty.docx
(PDF file)http://files.constantcontact.com/150f9af2201/4bca9a19-a8b0-46bd-95bd-85740ff3fb5d.pdf

Survey calls Android buyers "more loyal," but more users are still switching to iOS
http://appleinsider.com/articles/18/03/08/survey-calls-android-buyers-more-loyal-but-more-users-are-still-switching-to-ios

Android tops iOS in loyalty survey, the fight forward will be over switchers | 9to 5Mac
https://9to5mac.com/2018/03/08/ios-loyalty-lower-than-android/


CIRP, which conducts research in the field of production engineering, investigated "how long did iOS and Android users stay in the operating OS when a new smartphone appeared from January to December 2017". As a result, the percentage of iOS users staying on iOS was 86%, while Android users were 91% higher. Looking at the fluctuations throughout the year, the variation range of iOS was 85 to 88%, Android's fluctuation range was 89 to 91%.

The change from 2014 to 2017 is as follows. From 2016 onwards, the user retention rate of any OS is very high.


Mike Levin, co-founder of CIRP, said that users who chose either a Google or Apple terminal will continue to keep operating systems unchanged as they learn about the OS, invest in the applications and data I'm watching it. It seems that Apple and Google will be proposing how to promote transfers to both users who have never been more loyalties.

CIRP also sees that one of the things that led to the success of Android is "you can choose a variety of hardware without OS migration." On the other hand, since Android users are more than iOS users in terms of the world, it is stated that numbers from Android to iOS will increase for inflows themselves even if the user retention rate does not change. The number of samples in this survey was 500.

However, this survey inquired about "I upgraded my smartphone over the past three months" and it was not investigated "how many times I upgraded". Apple survey results show that Android users are "more faithful" to the operating system because Apple's appleinsider frequently switches terminals for Android users because their devices are cheap or free I said it was only showing it. In addition, CIRP was a survey based on hundreds of users, announced in January 2018 that iPhone 8 sold more than iPhone X during the holiday season, but sales of iPhone X were better in later investigation It was announced. Against this, appleinsider says CIRP's investigation is "not a reliable source".