Google announces updates to advertising tools to increase revenue for application developers

Google is being held from May 9, 2018 (Japan time)Google I / O 2018In the Android application developers display the advertisements of the applications themselves created "Google AdWords"And other advertisements are displayed in the created application"Google AdMob"We announced that we will add a new function to this.

Google I / O 2018 is aimed at helping developers earn and grow more | ADM
https://appdevelopermagazine.com/6045/2018/5/9/google-i/o-2018-is-aimed-at-helping-developers-earn-and-grow-more/

Google I / O Brings New Tools and Features In Adwords and AdMob
https://www.martechadvisor.com/news/interactive-marketing/google-io-brings-new-tools-and-features-in-adwords-and-admob/

According to Google, "There are 94 billion applications downloaded in 2017, of which 10 billion applications are from Google AdWords advertisements." Also, since the number of downloads of applications has increased by 12 billion times from 2016, Google suggests that there is a high possibility of increasing the revenue of developers by increasing downloads of applications.

However, as millions of apps are registered on Google Play at the time of article creation, it is extremely difficult to make a particular application stand out to users from among these applications. So we announced that we added new features to Google AdWords and Google AdMob to display ads that are interesting to users on Google Play. The added functions are the following five items.

◆ Application promotion advertisement
Application promotion ads allow you to post more information than ever when you view the Google Play app page. For example, you have registered the information of the product catalog beforehand as the advertisement of "Wish" in the shopping application. Then, when the user displays the application page, the image or explanation of the product the user was interested in in the past will be automatically added as the description of the application. Also, according to Google, "This feature will be available within the next few months."


◆ Google Play Instant
The Google Play Instant was introduced in March 2018, and users will be able to try and play before installing the game app. This feature is being tested with Google AdWords, but Google AdwordsUniversal app campaignIt seems that it is possible to register the game of the trial version together with the game of the main body by using.


◆ View-through Conversion (VTC) Report
In late May 2018, view-through conversion (VTC) report will be offered for the advertiser of the application using AdWords. In this report, it is recorded how much the actual video advertisement and display advertisement contributed to the application installation, and it seems that it is possible to analyze in detail.

◆ Integrate IAB Tech Lab Open Measurement SDK into Google Mobile Ads (GMA) SDK and Google Interactive Media Ads (IMA) SDK
When an advertiser purchases an installation place of an advertisement of an application, I really want to know if the advertisement is displayed and it is actually effective. Until now, when it was necessary for an application developer to report to advertisers whether advertisements were displayed correctly, it was necessary to create a report by combining multiple tools. So, Google has integrated the toolkit "IAB Tech Lab Open Measurement SDK", which can investigate whether the advertisement is really watched, with the GMA SDK and the IMA SDK of the advertisement delivery tool kit, making it easy to create reports I explained it. Although we do not decide when this feature will be released, we are announcing that application developers already using DoubleClick AdExchange and DoubleClick for Publishers will be available soon.

◆ Add a compensation report to Google AdMob
For app developers using Google AdMob, a compensation report is added that allows you to check information such as opt-in rate. The addition of this reporting feature explains to public developers that Firebase and Google AdMob are tied up soon, Google explains.