There are reasons why the mattress industry such as mattress detection mattresses and sleep control mattresses so much diversified

byKayla Kandzorra | Flickr

Mattresses using organic materials and smart mattresses that can lead you to a good sleep with technology,A smart mattress to inform you if your home bed is not used arbitrarily due to cheating or adulteryVarious mattresses are on sale on the internet such as the internet, it is said that the number of startups that make mattresses in the US will rise to 500. Many people should not replace mattress frequently, so why are mattresses so attracted so much, there was a reason there.

Online mattress-in-a-box brands: Why are there so many? - Curbed
https://www.curbed.com/2018/3/28/17164898/bed-in-a-box-online-mattress-brands-why-so-many

There are times when we change mattresses at the milestones of life, such as when the mattress we use has gone too old, or when we start marriage or new life, but that cycle is about 8 to 10 years. Even so, why many companies are trying to sell mattresses online, there is one reason that "it is very easy to enter the market". If we can find even a manufacturer, it is because we can start the business just by labeling our own brand.

Traditionally mattresses are handled in small families' shops and department stores or chains specialized in mattress sale, and it was a late period of time when e-commerce came to be treated as e-commerce . However, mattresses can be manufactured at around $ 250 (about 26,000 yen) and can be sold for $ 1000 (about 100,000 yen). As the profit ratio is high and selling several mattresses can fully recover costs, in the United States, "mattress boom" by companies has arrived.

byToa Heftiba

Except for Tempur, a pioneer in memory foam mattresses, people rarely specified brands of mattresses before online brands soared. For ordinary products, people first recognize brands and go around real stores to compare prices and products. However, because we wanted to avoid price competition with major chains, small shops such as family-owned companies, each shop handled slightly different products. As a result, it became difficult for consumers to compare products, and at the same time it became difficult to recognize brands.

While such a situation continued for decades, the success of the penetration of online brands was "CasperIt's a mattress. The characteristic of Casper 's mattress is that it comes into the box and ships. Although it was customary for mattresses to have high shipping costs, Casper has noticed here and has accounted for 15 billion dollars (about 1.6 trillion yen) of the online mattress industry.

There are many movies on YouTube saying "I opened the box of Casper's mattress".

New Casper Mattress | Bed Unboxing! - YouTube


Many companies that are developing mattress sales on-line are more likely to understand who thinks that it is "digital marketing company" rather than "mattress company". Many companies are subcontracting the manufacture of mattresses. Of course, there are companies that are thinking about design, materials and structure, so there are various types of mattresses on the market, but manufacturing is usually undertaken by another company. And as with the era sold in real shops, the mattress as of 2018 also has high profit margin, and since it is online sale, the cost of having a store is unnecessary, and in the case of Casper's mattress, It is a very attractive product for companies.

ForbesAccording to 2016, the market share of online mattresses was 5% of the entire mattress industry, but in 2017 it has doubled its share. Although it is expected to grow greatly in the future, as older consumers who buy mattresses want to try it before purchasing, it is difficult to predict how much growth can be expected. In addition, it is pointed out that increasing sales on-line means lowering sales at real stores, and it is not expected to grow greatly throughout the mattress industry.

Many of the startups are funded from venture capital, but since the cost of developing and selling mattresses is low, it seems that investors are closing their eyes, even if they are struggling to make a profit. Costs for these startups are mainly advertisement, customer service, web site maintenance fee, and some companies fail, but there are not many lost money.

But,Bear Mattress"In the next couple of years, people should see the brands begin to disappear." "There was room for growth so far, but as growth begins to standardize , The cost to get customers will increase, many people will be under pressure. "

The competition of the online mattress industry is already getting hot. If you buy a mattress online, you can not say "try to use it," so people will rely on the review site. But,RecodeAccording to the report, the mattress review site "Memory Foam TalkIs a mattress brandNECTARIt turned out that there was a monetary connection. Such things are said to be seen when companies are trying to acquire limited market share in the market where growth rate is slowing down. On the other hand, the door to enter the mattress industry is widely open, and there is still a possibility that revolutionary items will come out more than "boxed mattress".

byChris Abney