Jobs sounded alarm bells in 2010 about privacy concerns such as Facebook

One case where personal information for 50 million people leaked and usedYaWe collected call history and SMS history of Android smartphoneFacebook attracting attention as it is,Market capitalization of stock price declined by 7 trillion yen in 10 days and advertisement also decreasedWe are undergoing severe criticism about privacy, including doing it. Although this idea of ​​privacy can be said to be inseparable from companies that gather and utilize information as well as Facebook, Apple's founder Steve Jobs announced in 2010 that Silicon Valley companies I was ringing alarm bells about privacy.

Apple's Steve Jobs tried to warn Facebook's Mark Zuckerberg about privacy years before the Cambridge Analytica debacle - Quartz
https://qz.com/1236322/apples-steve-jobs-tried-to-warn-facebooks-mark-zuckerberg-about-privacy-years-before-the-cambridge-analytica-debacle/

Mr. Jobs on the Wall Street Journal conference "AllThingsD" held in 2010 asked journalist Walt Mossberg about "privacy of social network". At that time SNS, including Facebook, has already spread, and it has been approved by the user on the terms of the agreement, but when attention is drawn to collect personal information and use it for economic activities Mr. Mark Zuckerberg was also included in the audience of this conference.

Steve Jobs on privacy, Steve Jobs at the D8 Conference (Video) - YouTube


In response to the question, Mr. Jobs replied that "Silicon Valley is not monolithic". "Monolithic" is a word meaning "monolith", which means that "it does not necessarily move with the same values". Mr. Jobs also said that "Apple has always totally different view of privacy from the residents of other Silicon Valley," and expressed that they are not thinking about developing business based on personal information I will.

That attitude is appearing, it is a way of thinking about the behavior of the application. In the case of Apple, when an application tries to track user's actions and location information, it is said that the stage to notify the user and prompt confirmation is included. Also, if the user does not want it, it's possible to turn off the feature, "We have a mechanism to notify the user what such an application is doing," Jobs said I will.


In response to this, Mr. Mossberg asks whether his attitude is also reflected in its iCloud. Mr. Jobs said, "Privacy means that you know what you are signing up for, what it is clearly expressed, and it will be shown many times. I am an optimist, basically People are smart and I think some people would like to share data rather than others than others.If you ask such a person every time they ask you to confirm that checking is troublesome Once you do, you can create a mechanism to prevent confirmation, people should inform them of how their data is handled. "

This idea seems to be handed down to Tim Cook who took over Mr. Jobs.I handed over the privacy to the Chinese governmentOn the other hand, Mr. Cook said in an interview that Apple's privacy policy is totally different from Facebook.

"If you are in the position of Zuckerberg, what would you do?" Tim Cook answered, "I will not fall into that situation" - GIGAZINE


Mr. Jobs said in an interview, "There are many people who say" Apple's way of doing things is old "for Silicon Valley residents, which certainly is, but Apple is careful about privacy."