User data collected & tracked when using the Facebook app is clearly shown, the content is like this
Apple is trying to change its policy in the form that advertising companies and app developers need prior permission from users to use the advertising identifiers and IDFAs of iPhone users. Although the change has been criticized by stakeholders for destroying the existing advertising business, Apple said when downloading the app from the App Store prior to the policy change, 'What kind of user data does the app collect &? Changed the specification to display 'Are you tracking?' Facebook is protesting Apple in a full-page newspaper ad against Apple's stance.
Facebook criticizes Apple's iOS privacy changes with full-page newspaper ads --The Verge
Facebook's attempt to vilify Apple tastes like sour grapes | Facebook | The Guardian
https://www.theguardian.com/technology/2020/dec/16/facebooks-attempt-to-vilify-apple-tastes-like-sour-grapes
Latest iOS update shows all the ways Facebook tracks you. There are a lot.
https://mashable.com/article/apple-ios-134-update-app-store-privacy-facebook/
Apple's policy changes are expected to take place in 2021, but prior to that, Apple will track what user information the app collects and user behavior when users try to download the app from the App Store. The specifications have been changed to display whether or not.
The day when Apple is transforming the advertising industry ecosystem is approaching-GIGAZINE
I couldn't see it on my iPhone, but some people have already confirmed that when they try to download the app from the App Store, it says 'the information the app is using to track you.'
Apple exposing all the ways Facebook tracks you with it iOS app is really quite something pic.twitter.com/hDhB85qk1L
— Tom Warren (@tomwarren) December 16, 2020
In the case of Facebook, the information used for app tracking is as follows. 'Third-party advertisements' include contact information such as 'physical address, email address, name, phone number', identifiers such as 'user ID' and 'device IDEA', and 'other information'.
Similar information can be found in the 'Developer Advertising or Marketing' and 'Analysis' sections.
Others 'Product personalization' 'App functionality'
You can see that the data is also used for 'other purposes'.
'Data associated with you' includes 'Purchase history', 'Other financial information', 'Location', and 'Contact information'.
You can see that it is linked to a large amount of information such as 'photos and videos, games being played, other user content', 'search history', 'browsing history', 'identifier', 'data usage', 'diagnosis', and 'other data'. ..
Apple announced a change in the App Store specifications on December 14, 2020. Then, on the 16th, Facebook posted the following full-page advertisement in newspapers such as The New York Times, The Washington Post, and The Wall Street Journal.
The contents written in the advertisement are as follows.
“Small businesses are at the core of Facebook, and more than 10 million businesses use our advertising tools every month to find new customers, hire employees, and enrich their communities.
Many small business communities are concerned that Apple is forcing software updates. This limits the ability of a business to advertise personalized and reach its customers efficiently.
According to a Deloitte Touche Tohmatsu survey, 44% of small to medium-sized businesses started or increased their use of personalized advertising during the pandemic. Facebook data also show that without personalized advertising, small businesses lose 60% of their $ 1 sales to advertising costs.
Limiting personalized advertising affects large companies like us, but it also has a devastating effect on small businesses. Already they are witnessing a big change.
You should listen to the voice of small businesses. We will hear your voice and stand up with you. '
At the same time, Facebook is also launching a website that gathers the voices of people who run small businesses.
Speak Up For Small Business: Impact Of Apple's Latest Update | Facebook for Business
https://www.facebook.com/business/apple-ios-14-speak-up-for-small-business
Also in the newsroom, Facebook clearly criticized Apple's policy changes. He pointed out that Apple's new policy is not about privacy, but for its own benefit, creating a situation where companies are forced to rely on subscriptions and in-app payments to make ads unavailable. did.
Speaking Up for Small Businesses --About Facebook
https://about.fb.com/news/2020/12/speaking-up-for-small-businesses/
It has long been pointed out that Apple collects 30% of sales as a commission for apps downloaded via the App Store. Fortnite and Unreal Engine developer Epic Games aresuing Apple in this regard,but Facebook participated in the proceeding, 'How is Apple's policy negatively impacting other businesses?' It is reported that it is trying to provide the information.
Facebook Wades Into'Fortnite' Maker's Dispute With Apple --WSJ
https://www.wsj.com/articles/facebook-looks-for-allies-in-privacy-battle-with-apple-11608138311
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in Software, Posted by darkhorse_log