"Design has nothing to do with art", the living legend "Milton · Glaser" dispelled the common misunderstanding around the world

byKelly Sikkema

"Design is not an art" can be said to be less popular in general, even for common sense for designers. Meanwhile, Milton Graser, a 88-year-old graphic designer who worked on the logo of "I Love New York", talks about definition of hands-on design in an easy-to-understand manner.

Graphic design legend Milton Glaser dispels a universal misunderstanding of design and art - Quartz
https://qz.com/823204/graphic-design-legend-milton-glaser-dispels-a-universal-misunderstanding-of-design-and-art/


Mr. Glaser's design is "a process that changes from the present state to a better state" and has nothing to do with art. Design and art are often handled side-by-side in schools and businesses, so misunderstandings are born, but designers will remain in areas such as "looks" and "styles".


Actually, excellent designers have inherently problem solving skills. A good designer will try to understand the purpose, audience, technical parameters, strategic nuances of the task before using Sketchpad or Photoshop. Therefore, before you discuss fonts and color usage when working with designers, it is important to talk about "What is the goal?"

As there are designers who are good at drawing as well as Mr. Glaser, misunderstandings are easy to be born, but work such as drawing and sketching is one of "thought methods" for designers. It is said that designers such as logos, furniture, websites, etc. are also doing visualization to explore creative solutions so that mathematicians write mathematical expressions on the blackboard. Artists and designers are similar in tools and methods to produce works, but what you are going to do is quite different.

byTim Mossholder

The power of art is mysterious and can not be quantified, but on the other hand, the effect of design can be measured by saying "how much you could achieve the goal of the client". Mr. Glaser said, "Every time I get older, the difference between design and art will be clear," he says that design and art have different objectives.

In addition, it is possible to see how Mr. Glaser talks about design from the following movie.

Milton · Glaser: New idea in design | TED Talk | TED.com