What is "How might we" technique that draws ideas by brainstorming done on Google and Facebook?

ByBarbara

Participating ideas in groups One of the conference methods is "brainstormingHowever, if the question to solve the problem is not good, it will be difficult for participants to exchange opinions effectively. In doing such brainstorming, Google and Facebook "How might we?(How can we be able to do?) ", We adopt techniques to effectively express opinions.

IDEO's secret to better brainstorming sessions lies in the phrase "How might we" - Quartz
https://qz.com/1022054/the-secret-to-better-brainstorming-sessions-lies-in-the-phrase-how-might-we/

The Secret Phrase Top Innovators Use
https://hbr.org/2012/09/the-secret-phrase-top-innovato

In brainstorming, if the boss throws a realityful question that nobody knows the answer, all the participants may look down and silence. This is because the psychology that it is scary to attract everyone's attention with outrageous remarks works, but unless anyone raises their opinions, they can demonstrate the effect of brainstorming "bring out opinions in groups and derive better solutions" can not. In order to avoid such a situation, the design company IDEO developed a technique to question by using three words "How might we (HMW)".

This technique proposed by IDEO has also been adopted by the biggest IT industry such as Google and Facebook. When actually asking questions by brainstorming, it is used in the following form.

How might we make more engaged?
How can we make our team more energetic?
How might we foster deeper relationships between employees?
How can we develop human relations between employees deeper?
How might we inspire more frequent knowledge-sharing?
How can we encourage more common knowledge sharing?

Although it is an easy-to-see technique that only incorporates three words into a question, "might" suggests that there are several good conclusions of some sort of thing while asking employees for specific explanation Then, asking everyone and "we" will evoke comprehensiveness and teamwork. In particular, the word "might" has the effect of having people participate in discussion with an optimistic feeling, and it seems to seek possibilities for every challenge.

ByNist 6 dh

TalentSmart CEO and psychologist Jean Graves also support the HMW strategy. For example, how to ask questions like "How could we do this? / How do we do this?" Is how to do this, which represents the fear of doing something in front of a lot of people "Performance Anxiety "to employees and draw incomplete opinions and wrong answers. On the other hand, just by changing how to ask "How might we", you can eliminate anxiety and stress, make you think that "there might be a better solution", and many ideas in a nice atmosphere It seems that it can draw out.

IDEO 's Duane Blay said, "HMW strategy tells everyone that risky and strange ideas are welcomed, rather than crazy ideas leading field players than cautious and ordinary idea construction It will be interesting, "he said. And most importantly, the question is that "productive conversation" is born, and it is difficult to brainstorm if the question content is too narrow or too wide. For example, the question "How can we be able to solve world peace?" Is too spectacular, but if we do like "How can we create a more friendly work environment?", We will generate several proposals It will be a good question.

In addition, IDEO also has a strategy to allow people in all stances of the company to participate in discussions. After asking questions in HMW format at IDEO, it takes a few minutes to let participants write ideas on sticky notes. Furthermore, it is possible for the boss to exchange ideas based on the atmosphere that is easy to talk by deciding on a leader instead of making a talk flow, and listening to opinions based on gathered sticky notes. Also, "Because the best ideas are born in the interaction of the proposal", it is necessary for people who received the question to listen carefully to everyone's story.

ByMorten.dk birch heide-jørgensen