Why is the disadvantage of iPhone's "easy-to-break glass screen" not being improved?

Apple will be the latest iPhone at a special event on September 8 "IPhone 7We announced the series. For iPhone that seems to be improved conveniently and easy to use for every new model such as various new functions such as pressure-sensitive home button adopted by Taptic Engine, water resistant / dustproof performance, FeliCa correspondence in Japan only, etc. appear , It is pointed out that there are disadvantages of one big design.

Why Will not Apple Fix The iPhone's One Huge Design Flaw? | Co.Design | business + design
https://www.fastcodesign.com/3063238/why-wont-apple-fix-the-iphones-one-huge-design-flaw

In 2007First iPhoneHas appeared, iPhone hardware has become 3G data chip 4G data chip, Retina display and HD cameras are loaded, Touch ID fingerprint authentication sensor, 3D touch sensor to sense the push strength built in, We've done a number of upgrades. Each time the model is renewed, such as "24% thinner than the previous model", "18% thinner" and "9% thinner", the body got thinner, like "twice as fast as the previous model", " Processing speed also continues to improve.

On the other hand, there has not been a change in the glass screen for about 10 years, and Apple is leaving "vulnerability" that has plagued tens of millions of users. High intensity for iPhoneGorilla glassAlthough 25% of failed iPhones are used, 15% of iPhone users are using damaged screens without repairing the screen of electric appliances, although 25% of the malfunctioning iPhones are used I know by examining SquareTrade.

Actually the iPhone may crack in a spider web just by falling from a height of less than 1 meter, so if you are an iPhone user you may have experienced "the screen has cracked" once. Simultaneously with the arrival of iPhone 7Repair cost of AppleCare + is revised to 3400 yen by taxHowever, if damaged the screen so far, even with the warranty of AppleCare +, repair costs of nearly 10,000 yen were applied.


In the US in 2014 we spent $ 23.5 billion (about 2.4 trillion yen) on smartphone breakdown costs,IPhone alone will cost $ 1.07 billion (about 109 billion yen)It has turned out to be reached. The cost of Apple's glass screen is seen as about 40 dollars (about 4000 yen), and Co.Design said that Apple does not reinforce the screen of the iPhone is "because it gains huge profits from repair costs There is a possibility that it is. " It can also be said that it is not impossible to make a screen that will not break or crack easily if you have the technical skill of Apple also supports this indication.

At the end of 2014 the iPhone was rumored to have a very strong "sapphire screen", but in the end sapphire glass was only adopted for the iPhone camera lens and Apple Watch. Because sapphire glass is more than 10 times more costly than existing glasses, if iPhone is adopted it will have been soaring in the price of the main body of iPhone, but Motorola's "Moto ShatterShield"There is a technology to make a sturdy screen without costly expenses.

Moto ShatterShield features five layers on the screen to absorb the shock, a plastic display is used. While Motorola is strengthening the screen with a multilayer structure, Apple has taken the opposite approach, from iPhone 4, to blending the screen and display instead of adding layers. This has the advantage that the screen becomes bright and thin, but if it breaks you will have to replace not only the screen but also the liquid crystal display. Repair company · iFixit also commented that "It is difficult to separate iPhone screen and display."


"Aesthetics" is conceivable as a convincing reason why Apple adopts this troublesome fusion type screen besides "profit of repair cost". It is said that there is a possibility of pursuing "thin and sophisticated design", but it has already reached the thinness of half of the first iPhone on the iPhone 6, the iPhone alreadySufficient thinnessIt seems to be said that it is said. Although iPhone 7 did not change the thinness from the previous model, it was rumored that it will be thinner by 17% before the presentation than before. By contrast, Co.Design says, "At this pace iPhone will be 0 mm thick by 2023."

Even if it became iPhone 7, there was nothing to change on 'easy-to-break glass screen', but 'the problem may be that the consumer is not complaining with a loud voice about the cracking of iPhone's screen' I do not. "It is uncertain what Apple does not create a hard-to-break screen," Apple is doing marketing to ignore the 25% customer's user experience over the long term, "CoDesign says.